# Welcome

<figure><img src="/files/RukOMndPchhA2FYZduQe" alt=""><figcaption></figcaption></figure>

***

### What is Branded Mini-Games?

**Branded Mini-Games** is a **SaaS (Software as a Service)** platform that empowers you to create your own branded HTML5 mini-games.

With our [**Studio**](https://studio.brandedminigames.com/), you can design and customize games tailored to your brand — no coding required.

> 🎮 **We provide the solution. You create the games.**

***

### Get Started with Studio

Our Studio is where you bring your branded games to life.

#### ✅ Free Sign-Up

* **No credit card required**
* Start creating games immediately after registration.

#### 🔗 Access Studio

👉 [**https://studio.brandedminigames.com**](https://studio.brandedminigames.com)

***

### Need Help? Ask Our AI Chatbot

Have questions about using the Studio? Need assistance with game creation or have any other inquiries?

Our **AI Chatbot** is available 24/7 to help you.

#### How to Access:

1. **On our website:** Look for the chat icon at the **bottom-right corner** of <https://brandedminigames.com>
2. **Direct link:** [Open AI Chatbot](https://www.aitalk.ch/chat/J7dtlq2Bld0HChCNy8Dr?workflowId=wf_hhv9t0l9hrinxoz8sg4u)

***

### Quick Links

| Resource        | Link                                                                                            |
| --------------- | ----------------------------------------------------------------------------------------------- |
| 🏠 Main Website | [brandedminigames.com](https://brandedminigames.com)                                            |
| 🎨 Studio       | [studio.brandedminigames.com](https://studio.brandedminigames.com)                              |
| 💬 AI Chatbot   | [Open Chat](https://www.aitalk.ch/chat/J7dtlq2Bld0HChCNy8Dr?workflowId=wf_hhv9t0l9hrinxoz8sg4u) |

***

*Branded Mini-Games by M-BIZ Global AG*


# Game Settings


# Game Customization: Easy Mode

After creating a campaign, you will see the selected game template in the "**Game Settings**" To access the game editor, click the "**Customize Game**" button on the right.

<figure><img src="/files/4MVnGA0hUgMcLF4hhWDo" alt=""><figcaption></figcaption></figure>

The game editor offers two modes:

* **Easy Mode**: Effortlessly modify your game by replacing images supported by the game.
* [**Pro Mode**](/game-settings/game-customization-pro-mode): Slightly more challenging to use but provides sophisticated editing with advanced tools.

Switch between modes quickly by selecting the "**Easy Mode**" or "**Pro Mode**" button in the top right corner of the Game Editor.

![](/files/q9rl5oK4pAgE3D6DvRU6)

## Interface

<figure><img src="/files/sKRi4nHG4BzmXmZYCo4x" alt=""><figcaption></figcaption></figure>

1. **Categories:**\
   Images with similar characteristics are grouped together in the same area. Depending on the game, there may be more or fewer groups of areas available.
2. **Settings:**\
   When you select a group within a category, the corresponding image appears on the settings screen. Here, you can select the image and replace it with your own.
3. **Preview:**\
   Displays the game with all applied changes.
4. **Top Right Button:**\
   Provides the following functions:
   * Restore Default Settings: Resets all images in the game to their original state.
   * Save and Exit: Saves all changes and exits the Game Editor.
   * Pro Mode: Switches the Game Editor to Pro Mode.
5. [**Download and Upload Images:**](/game-settings/game-customization-pro-mode/other-features)
   * Download: Saves all game images in a ZIP file.
   * Upload: Adds all game images from a ZIP file.

{% hint style="success" %}
Ensure that the file names and sizes of the images remain the same as the originals when uploading.
{% endhint %}

## Customizing your game:

**Step 1**: Select images Choose a group of images in the Categories area to import them to the Settings screen. Upon selecting an imported image on the Settings screen, you will see control buttons:

* Download: Saves the current image file.
* Upload: Replaces the current file with an image file from your PC.
* Restore image: Resets the image to the original.

<figure><img src="/files/UB93pOqTkvomWaMEFDH6" alt=""><figcaption></figcaption></figure>

**Step 2**: Modify the image (upload) Modify the image imported to the settings screen with a graphic image of your own creation:

1. Select the 'Upload' button.
2. Drag the modified graphic image from your PC or click "Select Image" to choose a file.
3. Drop or select an image to upload and replace it with your created image.

![](/files/waSkWiwn7PbMa7oa7rZj)

<figure><img src="/files/jfkT7jCgSBuTJayWeTSX" alt=""><figcaption></figcaption></figure>

**Step 3**: Preview your changes After the modified image finishes uploading, the game automatically updates in the "Preview" section on the right. Preview how the changed game will look.

<figure><img src="/files/DZLi1HwqpUA1Xz8Sp19D" alt=""><figcaption></figcaption></figure>

Repeat Steps 1 through 3 to modify all images in your game as desired.

**Step 4**: Save your changes Once you have finished changing all images, select the "Save and Exit" button in the top right corner to save your changes and exit the game editor.

![](/files/BFAp1E8owXK1bgXYSEoM)

{% embed url="<https://www.youtube.com/watch?v=HAKT4UAuxuQ&t=104s>" %}


# Game Customization: Pro Mode

## Interface

<figure><img src="/files/WchwFEE6HfTOjozoc4qA" alt=""><figcaption></figcaption></figure>

### 1. Screen

The screen area displays all the screens (scenes) of the game.

Typically, there are four main screens in a game:

* **Loading**: This reads the files needed for game configuration.
* **Instructions**: This shows the point when the game load is complete and ready to play. This screen also provides a simple guide on how to play the game.
* **Play**: This is the screen where users play the game.
* **Results**: This shows the results of the game after the user finishes playing.

### 2. Components

When you select a screen area, all images belonging to that screen are loaded. These images are then displayed in components.

Images are grouped into several types according to their characteristics.

![](/files/3Dicto0inLh2C1WQHRiz)

### 3. Canvas

The canvas shows a visual representation of the selected screen (scene).

By selecting an image displayed on the canvas, you can modify its sprite attributes.

When a user selects an image on the canvas, they can directly adjust the size and position of the image by dragging its edges.

<figure><img src="/files/Rwt9Viq3Z8WfAaQq8QZn" alt=""><figcaption></figcaption></figure>

### 4. Sprite Attributes

Sprite attributes show the sprite properties applied to the image selected in the component or on the canvas.

You can precisely control the position and size of the image by changing the values in these attributes.

### 5. Canvas Control Buttons

* **Undo**: Reverts the most recent changes.
* **Redo**: Reapplies the most recent changes.
* **Fullscreen**: Displays the game editor in full screen (may not work on some devices).
* **Preview**: Displays a pop-up window showing the game with all changes applied. You can check how the game has been modified and play it.

### 6. Top Buttons

* **Restore Defaults**: Resets all images of the game. All modified images will be deleted.
* **Save and Exit**: Saves all changes and closes the game editor.
* **Easy Mode**: Switches the game editor to Easy Mode.
* **Properties**: Modifies the sprite attribute information.

### 7. [Download and Upload All Images](/game-settings/game-customization-pro-mode/other-features)

* **Download**: Downloads all images of the game as a ZIP file.
* **Upload**: Uploads all images of the game as a ZIP file.

{% hint style="success" %}
Please make sure that the file name and size of the images are the same as the original when uploading all images as a ZIP file.
{% endhint %}

## Game Customization

### Step 1, Select Image

When you select Loading, Instructions, Play, and Results from the screen area, related images will appear in the left component area. Then, you simply select the image you want.

You can also directly select an image on the canvas with your mouse. The selected image will be automatically selected in the left component area.

After selection:

1\. The control buttons for the selected image will be displayed in the component area.

* Download Button: Downloads the current image file.
* Upload Button: Uploads an image file from your PC to replace the current file.
* Restore Button: Resets the image.

2\. The selected image on the canvas is highlighted with a red rectangle.

3\. The attributes of the selected image will be displayed in the Sprite Attributes.

<figure><img src="/files/0LnDkLEmpLWd3ArpttXJ" alt=""><figcaption></figcaption></figure>

### Step 2, Replace Image

To change the selected image, follow the steps below to upload and modify your image.

* Select the 'Upload' button.
* Drag the modified graphic image from your PC or click "Select Image" to choose a file.
* Once you drop or select the image, the upload process will begin and it will be replaced with the image you've created.

![](/files/Lpl14QUXtYgvR46uYuCK)

<figure><img src="/files/sMgENhFIh5CDjADY1ZF6" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Changing the Position or Size of the Image**
{% endhint %}

**Using the Canvas:**

You can change the size and position of an image by selecting it on the canvas.

* **Size Change**: Grab the corner of the image and drag to adjust the size.
* **Position Change**: Press and drag the middle part of the image to move it.

<figure><img src="/files/w4n1Mj3AQMb252lnmzZb" alt=""><figcaption></figcaption></figure>

**Using Properties:**

For advanced users, you can precisely control the position and size of an image by changing the values in the Properties.

<figure><img src="/files/hvaVeUy4tP0rlOEmklQd" alt=""><figcaption></figcaption></figure>

### Step 3, Check Modified Content

After modifying the images of the game, you can preview how the changed game will look by selecting the "Game Preview" button in the top area.

<figure><img src="/files/QTuP6FfdOHUOzkqO8Ibx" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
Repeat steps 1-3 to change all the image assets in the game to your own.
{% endhint %}

### Step 4, Save and Exit

Once all image modifications are complete, select the "**Save and Exit**" button in the top right to save all changes to the game and exit the game editor.

![](/files/rI8yftyYxGf8qgwf09GC)

### Video Guide

Watch the detailed steps of modifying a game template using the Pro mode of the studio in the video below.

<figure><img src="/files/tTVoaAiFAxOZDyhGTCxT" alt=""><figcaption></figcaption></figure>


# Other Features

## Download All Images of the Game

If you do not want to download and customize images one by one, you can select the 'Download' button at the bottom of the game editor to download all images of the game as a single ZIP file.

<figure><img src="/files/JW0uXA9S7YPlUKgSDerP" alt=""><figcaption></figcaption></figure>

## Upload All Images of the Game

You can select the 'Upload' button at the bottom of the game editor to upload all customized images for the game (as a single ZIP file) at once.

{% hint style="info" %}
The modified image must have the same "file name" and "image dimensions (Width x Height)" as the original image.
{% endhint %}

You can also choose to modify some images, add them to a ZIP file, and upload it.

For example,

* Game A uses a total of 40 images.
* The user downloads all images and modifies 5 of them.
* When the user uploads a zip file, it's not necessary to include all 40 images in the zip file, it can contain just the 5 modified images.

<figure><img src="/files/7CDnuzWCEo0AoX4Qvyw4" alt=""><figcaption></figcaption></figure>

## Resetting Images

After modifying the game images, you can reset them using the following method:

* Select the image.
* Select the 'Restore' button.

<figure><img src="/files/zJJpJ0nlHFlCqhJNCewb" alt=""><figcaption></figcaption></figure>

## Reset All Images

After modifying the game, you can select the "Restore Defaults" button in the top right corner of the game editor to reset all images.

<figure><img src="/files/aFWnSlwduvx2p57108YC" alt=""><figcaption></figcaption></figure>


# How to Modify Graphics

First, you need to download the image you want to modify as follows:

1\. Select "**Customize Game**" in game settings, and you will be redirected to the game editor.<br>

<figure><img src="/files/y3Q3Gs8n3KbhY0aVKcka" alt=""><figcaption></figcaption></figure>

2\. Select an image and click '**Download**' to download the corresponding image.

<figure><img src="/files/FvUuDkE5xR5iP9EyItor" alt=""><figcaption></figcaption></figure>

3\. Alternatively, you can select the '**Download**' button (bottom right of the whole screen) to download all images of the game as a ZIP file at once.

<figure><img src="/files/kQL3JFXWz8riXlxg8Nqj" alt=""><figcaption></figcaption></figure>

After downloading all image files, you can open and edit the files in a graphic editor tool.

1\. Open the image file in the graphic editor tool.

<figure><img src="/files/1zmQiyjZ7ZkNIaoeDEpJ" alt=""><figcaption></figcaption></figure>

2\. Edit the image.

{% hint style="info" %}
Keep the size of the image the same as the original image.
{% endhint %}

<figure><img src="/files/QWQGcCVpzbGHZPy69MNC" alt=""><figcaption></figcaption></figure>

3\. Save the changes to the image file.<br>

Here are some popular graphic editing tools:

* Paint.NET: <https://www.getpaint.net/>
* Pixlr: <https://pixlr.com/>
* Gimp: <https://www.gimp.org/>
* Photopea: <https://www.photopea.com/>

Once the image editing is complete, you can upload and apply the modified image file to the game.

1\. Select the image and click 'Upload' to upload the modified image that will replace the current image.

<figure><img src="/files/k3V5u0ST3OGd3JCjF3EL" alt=""><figcaption></figcaption></figure>

2\. Then, the modified image is uploaded and applied to the game.

<figure><img src="/files/aohb74lh7gtSGZcidbMk" alt=""><figcaption></figcaption></figure>

3\. Alternatively, you can select the 'Upload' button (bottom right) to upload all modified images as a ZIP file at once.

<figure><img src="/files/YFbLx9ZrzhaelGR3yz5M" alt=""><figcaption></figcaption></figure>


# Activating the prepared game

Starting from August 15, 2024, the newly updated Studio allows users to activate games at any time, regardless of paid subscription status. Each account can use up to 50 CPP (Cost Per Click) without any time restrictions.

<figure><img src="/files/9DoLc3YpSEaMcxBqpry2" alt=""><figcaption></figcaption></figure>

Activated games can be instantly launched via the URL link in both PC and mobile browsers. In the mobile app, the URL can be loaded through Webview.

Each account is supported with up to 50 CPP without time restrictions, and if additional CPP is needed, [you can purchase it for a fee](/paid-plan-and-publish/subscribing-to-a-paid-plan).


# UserID & Webhook

### 1. Introduction

The studio provides branded mini-games (HTML5 games) and stores game results (scores, playtime) in the system database.

However, some brands want to retrieve game results and store them in the brand's database.

This guide explains how brands can obtain game results from the studio.

### 2. Overview

#### Basic scenario

1. The game player is connected to the customer (brand)'s system (website or app, etc.).
2. The brand's system recognizes the player and assigns a unique ID ('userid') to the player.
3. The brand's system loads the branded mini-game by calling the system's URL with the 'userid'.
4. The player plays the branded mini-game.
5. When the player completes the play, our (studio) system sends the game results to the brand's system using the Webhook URL.

<figure><img src="/files/i1XCRXblYVby9V1mZmZs" alt=""><figcaption></figcaption></figure>

#### Setup process

1. The customer needs to create a campaign on our system's Studio website.
2. The brand needs to create a program (webhook) on their server to obtain game results.
3. The brand needs to update the webhook URL in the "Return Game Result" section of the campaign settings.

### 3. Implementation

#### Load branded mini-game with userid

* In the basic scenario step 3, the brand's system needs to call our (studio) system's URL with the 'userid'.
* The 'userid' value must be passed using the GET method.

#### Parameters

<table><thead><tr><th width="108.33333333333331">Name</th><th width="231">Description</th><th width="243">Format</th><th>Sample</th></tr></thead><tbody><tr><td>userid *</td><td>Unique ID generated from the customer's system</td><td>Alphanumeric (case-sensitive) + up to 20 digits</td><td>T4g4fLTaorjames</td></tr></tbody></table>

{% hint style="info" %}
Example,\
Original campaign URL address\
<https://branded.mini-games.io/?php=landing@8NKHT2hK\\&campaign\\_no=1\\>
\
The brand's system must call this URL and send the "userid".

<https://branded.mini-games.io/?php=landing@8NKHT2hK\\&campaign\\_no=1&><mark style="color:red;">**userid=T4g4fLTa**</mark>
{% endhint %}

#### Create a webhook to obtain game results

* In step 5 of the basic scenario, **the brand needs to create a program (webhook) on their server**.
* This webhook must have a URL that can be accessed from the system server.
* Our (studio) system sends game results using the POST method with the following parameters.

#### Parameter 1

If the branded mini-game is not an 'instant win' type.

<table><thead><tr><th width="138.33333333333331">Name</th><th width="347">Description</th><th>Sample</th></tr></thead><tbody><tr><td>userid *</td><td>User's unique ID</td><td>T4g4fLTa or james</td></tr><tr><td>tx_id *</td><td>Unique ID for each game played</td><td>234234</td></tr><tr><td>time *</td><td>Datetime when the game player attempted to play</td><td>2023-04-10 06:39:23</td></tr><tr><td>score *</td><td>Score obtained by the game player</td><td>3500</td></tr><tr><td>playtime*</td><td>Duration of play by the game player (in seconds)</td><td>20</td></tr></tbody></table>

\* Indicates a required value.

#### Parameter 2

If the branded mini-game is an 'instant win' type.

<table><thead><tr><th width="169.33333333333331">Name</th><th width="314">Description</th><th>Sample</th></tr></thead><tbody><tr><td>userid *</td><td>User's unique ID</td><td>T4g4fLTa or james</td></tr><tr><td>tx_id *</td><td>Unique ID for each game played</td><td>234234</td></tr><tr><td>time *</td><td>Datetime when the game player attempted to play</td><td>2023-04-10 06:39:23</td></tr><tr><td>reward_image *</td><td>Reward image</td><td>https://branded.mini-games.io/upload/reward/f1GByiOHZZ9biLGd32jp.png</td></tr><tr><td>reward_item *</td><td>Return code (Return Code)</td><td>Coffee</td></tr></tbody></table>

\* Indicates a required value.

#### Return Code

The brand server must return the result code to our studio system.

<table><thead><tr><th width="189">Code value</th><th>Description</th></tr></thead><tbody><tr><td>S</td><td>When successful</td></tr><tr><td>F</td><td>When failing<br>If you want to state the reason for failure, you can add text after the "F" code.<br>Example) "F: Score is missing."</td></tr></tbody></table>

#### PHP example

```
// getting data
isset($_POST[‘userid’]) ? $userid = $_POST[‘userid’] : $userid = ”;
isset($_POST[‘tx_id’]) ? $tx_id = $_POST[‘tx_id’] : $tx_id = ”;
isset($_POST[‘score’]) ? $score = $_POST[‘score’] : $score = ”;
isset($_POST[‘playtime’]) ? $playtime = $_POST[‘playtime’] : $playtime = ”;
isset($_POST[‘time’]) ? $time = $_POST[‘time’] : $time = ”;
// checking validity
if (trim($score) == “”) {
    echo “F : score is missed”;
    exit;
}
if (trim($playtime) == “”) {
    echo “F : playtime is missed”;
    exit;
}
if (trim($time) == “”) {
    echo “F : time is missed”;
    exit;
}
// saving data into database
$sql  = “insert into playing_log (‘tx_id’, ‘userid’, ‘time’, ‘score’, ‘playtime’) values (‘”.$tx_id.”‘, ‘”.$userid.”‘, ‘”.$time.”‘, ‘”.$score.”‘, ‘”.$playtime.”‘);”;
//echo $sql;
// connection DB
// insert data
~~~
// result of saving
if ($result) {
    echo “S”;
}
else {
    echo “F : DB failure”;
}
```

{% hint style="info" %}
To obtain parameter values when the returned data is in JSON format, you must first parse the data.
{% endhint %}


# UserID

## User ID Setup Guide

### Overview

When using the **UserID & Webhook** campaign type, your system must send a unique `userid` value to identify each game player. This userid is included in the webhook data sent back to your server after each game play.

***

### How It Works

1. Your website generates or retrieves a `userid` for the current user
2. Your website passes the `userid` to the game via URL parameter
3. The user plays the game
4. Our system sends the game result (including the `userid`) to your Webhook URL

```
Your Website                          Branded Mini-Games
    |                                        |
    |-- userid (via URL parameter) --------->|
    |                                        |  User plays the game
    |<-- Webhook POST (userid + result) -----|
```

***

### Passing the User ID

Add the `userid` parameter to the game URL when embedding it on your website:

```html
<iframe src="https://branded.mini-games.io/?php=landing@game&campaign_no=YOUR_CAMPAIGN_NO&userid=USER_ID_HERE"
        width="100%" height="600" frameborder="0">
</iframe>
```

***

### Option 1: Using Your Existing User System (Recommended)

If your website already has a sign-up/login system, use the existing user identifier.

**Examples:**

* Database user ID (e.g., `12345`)
* Username (e.g., `james`)
* Email address (e.g., `james@example.com`)
* Registration number or member ID

```jsx
// Example: Next.js / React
function GameEmbed({ campaignNo, userId }) {
  const gameUrl = `https://branded.mini-games.io/?php=landing@game&campaign_no=${campaignNo}&userid=${userId}`;

  return (
    <iframe src={gameUrl} width="100%" height="600" frameBorder="0" />
  );
}

// Usage
<GameEmbed campaignNo="43292" userId={session.user.id} />
```

```html
<!-- Example: HTML / JavaScript -->
<iframe id="game-frame" width="100%" height="600" frameborder="0"></iframe>
<script>
  const userId = getCurrentUser().id; // from your auth system
  document.getElementById('game-frame').src =
    `https://branded.mini-games.io/?php=landing@game&campaign_no=43292&userid=${userId}`;
</script>
```

**Advantages:**

* Reliable user tracking across devices and sessions
* Webhook data can be matched to your user database
* No duplicate users

***

### Option 2: Generate a Random ID (No Sign-up Required)

If your website does not have a user system, you can generate a unique ID and store it in the browser.

```javascript
// Generate or retrieve userid
let userid = localStorage.getItem('game_userid');
if (!userid) {
    userid = crypto.randomUUID();
    // e.g., "f47ac10b-58cc-4372-a567-0e02b2c3d479"
    localStorage.setItem('game_userid', userid);
}

// Set the game iframe URL
document.getElementById('game-frame').src =
    `https://branded.mini-games.io/?php=landing@game&campaign_no=43292&userid=${userid}`;
```

**Advantages:**

* No sign-up system needed
* Quick to implement
* Returning users keep the same ID

**Limitations:**

* If the user clears browser data or uses incognito mode, a new ID is generated
* Cannot track the same user across different devices or browsers
* Not suitable when accurate user identification is required

***

### Webhook Response Data

After each game play, the following data is sent to your Webhook URL via POST:

| Parameter  | Description                                 | Example                       |
| ---------- | ------------------------------------------- | ----------------------------- |
| `userid`   | Unique user identifier sent by your system  | `james` or `f47ac10b-58cc...` |
| `tx_id`    | Unique transaction ID for each game play    | `234234`                      |
| `time`     | Date and time when the user played the game | `2025-04-10 06:39:23`         |
| `score`    | Score the user achieved                     | `3500`                        |
| `playtime` | Play duration in seconds                    | `20`                          |

#### Return Code

Your server must return one of the following codes after receiving the webhook:

| Code | Description                                                     |
| ---- | --------------------------------------------------------------- |
| `S`  | Success                                                         |
| `F`  | Failure. You may include a reason, e.g., `F: Score is missing.` |

***

### Which Option Should I Choose?

|                           | Option 1: Existing User System                      | Option 2: Random ID                     |
| ------------------------- | --------------------------------------------------- | --------------------------------------- |
| **Best for**              | Loyalty programs, rewards, personalized experiences | Promotions, contests, casual engagement |
| **User tracking**         | Accurate, cross-device                              | Browser-only, may create duplicates     |
| **Implementation**        | Requires existing auth system                       | Simple, no backend needed               |
| **Webhook data matching** | Can match to your user database                     | Limited to browser session              |

***

### Integration with WordPress

If your website runs on WordPress, you can automatically pass the logged-in user's ID to the game iframe using plugins.

#### Recommended Plugins

| Plugin                                                                                                         | Description                                                                 |
| -------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------- |
| [Advanced iFrame](https://wordpress.org/plugins/advanced-iframe/)                                              | Supports `url_forward_parameter` to forward URL parameters to the iframe    |
| [Pass URL Parameters to Embedded iFrame](https://wordpress.org/plugins/pass-url-parameters-to-embeded-iframe/) | Automatically appends URL parameters to any iframe with `id="rwcGetParams"` |

#### Example: Passing WordPress User ID

Add this to your theme's `functions.php` to create a shortcode that outputs the game iframe with the current user's ID:

```php
function bmg_game_iframe($atts) {
    $atts = shortcode_atts(['campaign_no' => ''], $atts);
    $user_id = get_current_user_id();
    if (!$user_id) return '<p>Please log in to play.</p>';

    $url = 'https://branded.mini-games.io/?php=landing@game'
         . '&campaign_no=' . esc_attr($atts['campaign_no'])
         . '&userid=' . $user_id;

    return '<iframe src="' . esc_url($url) . '" width="100%" height="600" frameborder="0"></iframe>';
}
add_shortcode('bmg_game', 'bmg_game_iframe');
```

Then use the shortcode in any page or post:

```
[bmg_game campaign_no="43292"]
```

***

### Integration with Auth Services (No Existing User System)

If your website does not have a user system, you can use a third-party authentication service to add signup/login and obtain a user ID.

#### Recommended Services

| Service                                                    | Features                                                            | Free Tier        |
| ---------------------------------------------------------- | ------------------------------------------------------------------- | ---------------- |
| [Clerk](https://clerk.com/)                                | Embeddable signup/login components, social login, instant `user.id` | Up to 10,000 MAU |
| [Firebase Auth](https://firebase.google.com/products/auth) | Google/social login widget, `uid` per user, JS SDK                  | Unlimited free   |
| [Supabase Auth](https://supabase.com/auth)                 | Open-source, email/social/magic link login, `user.id` via JS SDK    | 50,000 MAU free  |
| [Auth0](https://auth0.com/)                                | Universal Login widget, social login, Management API                | Up to 25,000 MAU |

#### Example: Firebase Auth

```html
<script src="https://www.gstatic.com/firebasejs/11.0/firebase-app-compat.js"></script>
<script src="https://www.gstatic.com/firebasejs/11.0/firebase-auth-compat.js"></script>
<script src="https://www.gstatic.com/firebasejs/ui/7.0/firebase-ui-auth.js"></script>
<link rel="stylesheet" href="https://www.gstatic.com/firebasejs/ui/7.0/firebase-ui-auth.css">

<div id="firebaseui-auth-container"></div>
<iframe id="game-frame" width="100%" height="600" frameborder="0" style="display:none"></iframe>

<script>
  firebase.initializeApp({ /* your Firebase config */ });

  const ui = new firebaseui.auth.AuthUI(firebase.auth());
  ui.start('#firebaseui-auth-container', {
    signInOptions: [
      firebase.auth.GoogleAuthProvider.PROVIDER_ID,
      firebase.auth.EmailAuthProvider.PROVIDER_ID
    ],
    callbacks: {
      signInSuccessWithAuthResult: function(authResult) {
        const uid = authResult.user.uid;
        const frame = document.getElementById('game-frame');
        frame.src = `https://branded.mini-games.io/?php=landing@game&campaign_no=43292&userid=${uid}`;
        frame.style.display = 'block';
        return false;
      }
    }
  });
</script>
```

#### Example: Supabase Auth

```html
<script src="https://cdn.jsdelivr.net/npm/@supabase/supabase-js@2"></script>

<div id="auth-section">
  <input type="email" id="email" placeholder="Email">
  <input type="password" id="password" placeholder="Password">
  <button onclick="signUp()">Sign Up</button>
  <button onclick="signIn()">Sign In</button>
</div>
<iframe id="game-frame" width="100%" height="600" frameborder="0" style="display:none"></iframe>

<script>
  const supabase = supabase.createClient('YOUR_SUPABASE_URL', 'YOUR_ANON_KEY');

  async function signUp() {
    const { data } = await supabase.auth.signUp({
      email: document.getElementById('email').value,
      password: document.getElementById('password').value
    });
    if (data.user) loadGame(data.user.id);
  }

  async function signIn() {
    const { data } = await supabase.auth.signInWithPassword({
      email: document.getElementById('email').value,
      password: document.getElementById('password').value
    });
    if (data.user) loadGame(data.user.id);
  }

  function loadGame(userId) {
    document.getElementById('auth-section').style.display = 'none';
    const frame = document.getElementById('game-frame');
    frame.src = `https://branded.mini-games.io/?php=landing@game&campaign_no=43292&userid=${userId}`;
    frame.style.display = 'block';
  }
</script>
```

#### Which Service Should I Choose?

|                   | Clerk                | Firebase Auth          | Supabase Auth                  | Auth0                 |
| ----------------- | -------------------- | ---------------------- | ------------------------------ | --------------------- |
| **Easiest setup** | Best                 | Good                   | Good                           | Moderate              |
| **Pre-built UI**  | Yes (React, JS)      | Yes (FirebaseUI)       | No (build your own)            | Yes (Universal Login) |
| **Social login**  | Google, GitHub, etc. | Google, Facebook, etc. | Google, GitHub, etc.           | 60+ providers         |
| **Best for**      | React/Next.js sites  | Any website            | Developers wanting open-source | Enterprise needs      |


# Webhook

PC and Mobile

## Webhook Integration

### Overview

When using the **UserID & Webhook** campaign type, game results are not displayed on an in-game leaderboard. Instead, the results are sent directly to your server via a webhook POST request.

This allows you to collect game data in real time and integrate it with your own system — whether that's a database, CRM, analytics platform, or even a simple Google Sheet.

***

### How It Works

1. Your website embeds the game with a `userid` parameter
2. The user plays the game
3. Upon completion, our system sends the game result to your **Webhook URL** via POST
4. Your server processes the data and returns a status code

```
Your Website                          Branded Mini-Games
    |                                        |
    |-- userid (via URL parameter) --------->|
    |                                        |  User plays the game
    |<-- Webhook POST (game result) ---------|
    |                                        |
    |-- Return "S" (success) --------------->|
```

<figure><img src="/files/ciHyskL5jLXFQf16ZTqn" alt=""><figcaption></figcaption></figure>

***

### URL Parameter

Append the `userid` as a GET parameter when embedding the game:

```
https://branded.mini-games.io/?php=landing@game&campaign_no=YOUR_CAMPAIGN_NO&userid=T4g4fLTa
```

> For details on generating and managing user IDs, see the User ID Setup Guide.

***

### Webhook Data

The following parameters are sent to your Webhook URL via **POST**:

| Parameter  | Required | Description                                 | Example               |
| ---------- | -------- | ------------------------------------------- | --------------------- |
| `userid`   | Yes      | Unique user identifier sent by your system  | `T4g4fLTa`            |
| `tx_id`    | Yes      | Unique transaction ID for each game play    | `234234`              |
| `time`     | Yes      | Date and time when the user played the game | `2025-04-10 06:39:23` |
| `score`    | Yes      | Score the user achieved                     | `3500`                |
| `playtime` | Yes      | Play duration in seconds                    | `20`                  |

#### Data Format

You can choose the data format in the Studio settings:

* **default** — standard form POST (`application/x-www-form-urlencoded`)
* **json** — JSON format (`application/json`)

***

### Return Code

Your webhook endpoint **must** return a status code to confirm receipt:

| Code | Description                                                    |
| ---- | -------------------------------------------------------------- |
| `S`  | Successfully received and processed                            |
| `F`  | Failed. You may include a reason, e.g., `F: Score is missing.` |

***

### Server-Side Example (Node.js)

```javascript
app.post('/webhook', (req, res) => {
  const { userid, tx_id, time, score, playtime } = req.body;

  // Validate required fields
  if (!userid || !tx_id || !score) {
    return res.send('F: Missing required fields.');
  }

  // Store the data in your database
  db.insert({ userid, tx_id, time, score, playtime });

  return res.send('S');
});
```

***

### Google Sheets Integration (No Server Required)

If you don't have a backend server, you can use **Google Apps Script** to receive webhook data directly into a Google Sheet. This is ideal for promotions, contests, or quick setups.

#### Step 1: Create a Google Sheet

1. Go to [Google Sheets](https://sheets.google.com) and create a new spreadsheet
2. In the first row, add headers:

| A            | B          | C          | D        | E         | F            |
| ------------ | ---------- | ---------- | -------- | --------- | ------------ |
| **Received** | **userid** | **tx\_id** | **time** | **score** | **playtime** |

#### Step 2: Open Apps Script

1. In your Google Sheet, go to **Extensions > Apps Script**
2. Delete any existing code and paste the following:

```javascript
function doPost(e) {
  var sheet = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();
  var data = JSON.parse(e.postData.contents);

  sheet.appendRow([
    new Date(),
    data.userid,
    data.tx_id,
    data.time,
    data.score,
    data.playtime
  ]);

  return ContentService.createTextOutput('S');
}
```

3. Click **Save** (Ctrl+S / Cmd+S)

#### Step 3: Deploy as Web App

1. Click **Deploy > New deployment**
2. Click the gear icon and select **Web app**
3. Configure the settings:

| Setting        | Value                        |
| -------------- | ---------------------------- |
| Description    | Webhook receiver             |
| Execute as     | **Me** (your Google account) |
| Who has access | **Anyone**                   |

4. Click **Deploy**
5. Authorize the app when prompted (review permissions and allow)
6. Copy the **Web app URL** — this is your Webhook URL

> The URL looks like: `https://script.google.com/macros/s/AKfycb.../exec`

<figure><img src="/files/Rmiwym3yST00tUIvHcqp" alt=""><figcaption></figcaption></figure>

#### Step 4: Set the Webhook URL in Studio

1. Go to your campaign's **UserID & Webhook** settings
2. Paste the Web app URL into the **Webhook URL** field
3. Set **Result data format** to **json**
4. Click **Update the URL information**

#### Important Notes

* **Result data format must be set to `json`** — Google Apps Script's `JSON.parse(e.postData.contents)` expects JSON format. If set to `default`, the data will not be parsed correctly.
* **Re-deploy after code changes** — Every time you edit the Apps Script code, you must create a **New deployment** (not just save). The URL changes with each new deployment, so update the Webhook URL in Studio accordingly.
* **Google account permissions** — The script runs under your Google account. The first deployment requires authorization to access your Google Sheets.
* **Rate limits** — Google Apps Script has a daily quota (approximately 20,000 requests/day for free accounts). For high-traffic campaigns, consider a dedicated server instead.
* **Response time** — Apps Script may have a slight delay (1-3 seconds). This does not affect the game experience, as the webhook is sent asynchronously after the game ends.
* **Data privacy** — Game result data is stored in your Google Sheet. Ensure your spreadsheet sharing settings are appropriate for your data privacy requirements.

***

### Testing Your Webhook

You can test your webhook endpoint using curl:

```bash
curl -X POST https://your-webhook-url \
  -H "Content-Type: application/json" \
  -d '{"userid":"testuser","tx_id":"123456","time":"2025-04-10 06:39:23","score":"3500","playtime":"20"}'
```

Expected response: `S`

***

### Building a Leaderboard with Webhook Data

The webhook data you receive can be used to build your own leaderboard. Below are no-code and low-code options that receive scores and display rankings on your website.

***

#### Option 1: Zapier + KeepTheScore (Recommended)

Use [Zapier](https://zapier.com/) to receive the webhook and push scores to [KeepTheScore](https://keepthescore.com/), which provides a hosted leaderboard with real-time updates.

```
Game End → Webhook POST → Zapier (receive) → KeepTheScore API (push score)
                                                      ↓
                                        Embed leaderboard on your website
```

**Step 1: Create a Zap**

1. Go to [Zapier](https://zapier.com/) and create a new Zap
2. **Trigger**: Choose "Webhooks by Zapier" → "Catch Hook"
3. Copy the webhook URL provided by Zapier
4. Paste this URL into your campaign's **Webhook URL** field in Studio
5. Set **Result data format** to `json`

**Step 2: Create a KeepTheScore Board**

1. Go to [keepthescore.com](https://keepthescore.com/) and create a new leaderboard
2. Note your board ID from the URL (e.g., `https://keepthescore.com/board/xxxxxx/`)
3. Get your API key from the board settings

**Step 3: Connect Zapier to KeepTheScore**

1. **Action**: Choose "Webhooks by Zapier" → "POST"
2. URL: `https://keepthescore.com/api/xxxxxx/score/`
3. Payload Type: `json`
4. Data: Map `userid` → player name, `score` → score value

**Step 4: Embed on Your Website**

```html
<iframe src="https://keepthescore.com/board/xxxxxx/leaderboard/"
        width="100%" height="600" frameborder="0"></iframe>
```

| Feature           | Details                                                                               |
| ----------------- | ------------------------------------------------------------------------------------- |
| Real-time updates | Scores appear automatically                                                           |
| Filters           | All-time, daily, weekly, monthly                                                      |
| Pricing           | Basic free, premium features paid                                                     |
| WordPress         | [WP plugin](https://wordpress.com/plugins/keep-the-score) available (shortcode embed) |

***

#### Option 2: Airtable (Webhook + Data Management + Embed)

[Airtable](https://airtable.com/) can receive webhooks directly, store data, and embed a sorted view as a leaderboard.

**Step 1: Create a Base**

Create an Airtable base with these fields:

| Field    | Type             |
| -------- | ---------------- |
| userid   | Single line text |
| score    | Number           |
| tx\_id   | Single line text |
| time     | Date             |
| playtime | Number           |

**Step 2: Set Up Webhook Automation**

1. Go to **Automations** → Create automation
2. Trigger: **When webhook received**
3. Copy the webhook URL and paste it into Studio's Webhook URL field
4. Action: **Create record** — map the webhook fields to your table columns

**Step 3: Create a Leaderboard View**

1. Create a new **Grid view** named "Leaderboard"
2. Sort by `score` descending
3. Hide unnecessary columns (tx\_id, playtime, etc.)

**Step 4: Embed on Your Website**

1. Click **Share and sync** → **Embed this view**
2. Copy the iframe code

| Feature         | Details                                   |
| --------------- | ----------------------------------------- |
| Webhook         | Built-in, no middleware needed            |
| Data management | Filter, search, export                    |
| Pricing         | Free (1,000 records), Team $20/user/month |
| Limitation      | Embed uses Airtable's default styling     |

***

#### Option 3: Google Sheets + Common Ninja Widget

Combine the Google Sheets integration above with [Common Ninja's Leaderboard Widget](https://www.commoninja.com/widgets/leaderboard) for a visual leaderboard.

**Step 1:** Set up Google Sheets webhook receiver (see above)

**Step 2:** Create a Common Ninja leaderboard widget

1. Go to [commoninja.com/widgets/leaderboard](https://www.commoninja.com/widgets/leaderboard)
2. Create a new widget and configure the [API Integration](https://help.commoninja.com/hc/en-us/articles/17188672146205-How-to-Set-Up-API-Integration) to read from your Google Sheet
3. Customize the design (colors, layout, number of entries)

**Step 3:** Embed the widget on your website

```html
<!-- Common Ninja embed code (from widget settings) -->
<div class="commoninja_component" comp-type="leaderboard" comp-id="YOUR_WIDGET_ID"></div>
<script src="https://cdn.commoninja.com/sdk/latest/commonninja.js"></script>
```

| Feature     | Details                                                                         |
| ----------- | ------------------------------------------------------------------------------- |
| Design      | Highly customizable                                                             |
| Data source | Google Sheets, Airtable, or API                                                 |
| WordPress   | [WP plugin](https://www.commoninja.com/widgets/leaderboard/wordpress) available |
| Pricing     | Free tier available                                                             |

***

#### Option 4: Leaderboarded

[Leaderboarded.com](https://leaderboarded.com/) — dedicated leaderboard SaaS with API and WordPress support.

| Feature   | Details                                                            |
| --------- | ------------------------------------------------------------------ |
| API       | [REST API](https://leaderboarded.com/docs/api/) for pushing scores |
| Themes    | 40+ leaderboard themes                                             |
| Embed     | iframe, real-time updates                                          |
| WordPress | [WP shortcode embed](https://leaderboarded.com/docs/wordpress/)    |
| Pricing   | Free tier, embed requires Business plan                            |

***

#### Which Option Should I Choose?

|                          | Zapier + KeepTheScore | Airtable           | Sheets + Common Ninja | Leaderboarded     |
| ------------------------ | --------------------- | ------------------ | --------------------- | ----------------- |
| **Easiest setup**        | Good                  | Best               | Moderate              | Good              |
| **Leaderboard design**   | Good (themes)         | Basic              | Best (customizable)   | Good (40+ themes) |
| **Data management**      | Limited               | Best               | Good (Sheets)         | Limited           |
| **No middleware needed** | No (Zapier)           | Yes                | No (Apps Script)      | No (Zapier/Make)  |
| **WordPress plugin**     | Yes                   | No                 | Yes                   | Yes               |
| **Best for**             | Quick leaderboard     | Data + leaderboard | Custom design         | Themed boards     |


# Data & Export


# Participation

Through the game campaign, you can collect the phone numbers or email addresses of participating players.

<figure><img src="/files/S5wRDShr1ZBZv5EAMVnR" alt=""><figcaption></figcaption></figure>

To obtain the phone numbers and email addresses of such participants, [**the login feature**](broken://pages/HrJSLBTdPuZCZgMKfO0X) must be enabled.

<figure><img src="/files/UrNAudgEaulSkcITwew2" alt=""><figcaption></figcaption></figure>

**Excluding preview data**: When this button is pressed, preview data is hidden, and only live data is shown. Data tested through the preview is also stored along with the live data.

<figure><img src="/files/JdrlcuYNbTsBKbxbRTAz" alt="" width="209"><figcaption></figcaption></figure>

**Including preview data**: When this button is pressed, preview data is included and displayed with live data.

<figure><img src="/files/e9pMFt1mkonO6UKxmb3M" alt="" width="204"><figcaption></figcaption></figure>

**Export to CSV**: You can download the currently displayed data in CSV format.

<figure><img src="/files/YRyclV1D3vlPnnK0JSOf" alt="" width="120"><figcaption></figcaption></figure>

**Reset**: Delete all stored data.

<figure><img src="/files/HxG5XpIFuisWwsNPt0TI" alt="" width="74"><figcaption></figcaption></figure>

<figure><img src="/files/euVm9qOuM4qJyD4S28XU" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/gcidqiZ81BgEy9EFhUKF" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/Uv9Iw8uZzyYHCFDGRdf9" alt=""><figcaption></figcaption></figure>


# Sign up

<figure><img src="/files/CtpxAZ2cBTg0oY595qyI" alt=""><figcaption></figcaption></figure>

A brief summary of campaign participation statistics is displayed.\
For more detailed analytics, [please set up Google Analytics](/google-analytics).


# Google Analytics

To collect data for the mini-game through Google Analytics, you must first register a property in Google Analytics.

<figure><img src="/files/hAmP3MjGnOXZc8kQnR7r" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/RPVOQwqlfIHijEYBURRI" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/xP3rA8asLI5O6g2FjRlH" alt=""><figcaption></figcaption></figure>

Select "Web" on the "Choose a platform" screen.

<figure><img src="/files/Vs7o37iwKtiAMJluxDct" alt=""><figcaption></figcaption></figure>

Add the mini-game link to the Website URL. The mini-game URL can be found in the Campaign information section of the studio's Game settings.

<figure><img src="/files/mfse6GQoOIXkplqrELTJ" alt=""><figcaption></figcaption></figure>

When you click "Create and continue," the Google tag information will be displayed. The ID starting with 'G-' in that tag is important.

<figure><img src="/files/Z3vdFSCudprmm4uzLakN" alt=""><figcaption></figcaption></figure>

The reason is that a value like 'G-0JH2J74M7R' is called a <mark style="color:blue;">**Measurement ID**</mark>, and this value needs to be entered into the studio.

<figure><img src="/files/pPr2V1bvpFNcvobeUBPv" alt=""><figcaption></figcaption></figure>

Copy the Measurement ID and add it to the studio.

<figure><img src="/files/7nchKLCoWHPTGPVUeI9O" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/LpJlYRdvLP47e94DrBWQ" alt=""><figcaption></figcaption></figure>

Data collection will be available approximately 48 hours after the setup.


# Paid Plan & Publish


# Publish

In both free and paid service modes, after adding a game, you can publish it immediately by clicking “<mark style="color:red;">**Activate Game**</mark>” in Game Settings.

<figure><img src="/files/rgrnTZStJAVzcq9t59E9" alt=""><figcaption></figcaption></figure>

If you do not want the published game to be run externally, you can change it back to “Deactivate” at any time.

<figure><img src="/files/y52u5nngAmWaet5caHvI" alt=""><figcaption></figcaption></figure>

In free mode, you can play the game up to 50 times. If you want to play more than 50 times, you need to make [a paid purchase](/paid-plan-and-publish/subscribing-to-a-paid-plan).


# Subscribing to a Paid Plan

## Cloud Hosting

Select the game to be serviced on Cloud Hosting. Then, go to the **My Campaign** menu and choose “<mark style="color:red;">**Pricing Plan & Publish**</mark>”

<figure><img src="/files/11ZRvFIcOItYOZbPlhLC" alt=""><figcaption></figcaption></figure>

Check the service pricing and click the “Subscribe” button.

<table><thead><tr><th width="174">Number of games</th><th width="250">CPP (Cost Per Play)</th><th>Price</th></tr></thead><tbody><tr><td>1</td><td>12,000</td><td><strong>$119</strong> for 1 month</td></tr></tbody></table>

You can proceed with the credit card payment provided by Stripe.

“$” refers to **US dollars**.

If you encounter any issues with the card payment, please contact <support@brandedminigames.com>.

<figure><img src="/files/x20r6sQ7HIOXutVYbijq" alt="" width="375"><figcaption></figcaption></figure>

You can also navigate to the Payment screen through the menu in the top right corner.


# Purchase additional CPP

Understanding Impressions and Purchasing More

### CPP (Cost Per Play) additional purchase

CPP (Cost Per Play) additional purchase CPP refers to the number of times a regular user can run a branded mini-games.

Only paid plan users can purchase additional CPP.

If there is any CPP left over, <mark style="color:red;">**it will automatically expire**</mark> on the same day the paid plan ends.

Additional CPP does not offer a subscription. It is a one-time payment for the month when the Paid Plan is active, and multiple payments are allowed. However, refunds are not possible after payment.

Local VAT will be added if payment is made in Switzerland.

<table><thead><tr><th width="174">Number of games</th><th width="250">Number of CPPs</th><th>Price</th></tr></thead><tbody><tr><td>1</td><td>11,000</td><td><strong>$110</strong></td></tr><tr><td>1</td><td>33,000</td><td><strong>$330</strong></td></tr><tr><td>1</td><td>55,000</td><td><strong>$550</strong></td></tr></tbody></table>

CPP is only available when the customer selects Cloud Hosting. However, if a very large number of customers participate in the game event, Cloud Hosting may not be suitable. In such cases, we recommend using [Brand Hosting](broken://pages/Rw4inXSKc1jqcs6oBTfU).

<figure><img src="/files/blKLebScIi3KLga3IVB6" alt=""><figcaption></figcaption></figure>


# Invoice

Invoices can only be downloaded through Stripe.

## Cloud Hosting

If the subscription is successful, you will see the "<mark style="color:blue;">**Manage my subscription**</mark>" button on <mark style="color:purple;">**My Campaign > Pricing Plan & Publish > Pricing Plan**</mark> screen. Click on that button.

<figure><img src="/files/sfG19jdHz4fftbZ9JSWO" alt=""><figcaption></figcaption></figure>

Click on Invoice History provided by Stripe, then download the necessary invoice.

<figure><img src="/files/2RR7umrGy5heQTvvfgmD" alt=""><figcaption></figcaption></figure>


# Change credit card, update billing information, cancel service

Credit card updates, billing information changes, and service cancellations can all be managed from a single menu.

## Cloud Hosting

Click "<mark style="color:blue;">**Manage my subscription**</mark>" in <mark style="color:purple;">**My Campaign > Pricing Plan & Publish > Pricing Plan**</mark> section.

<figure><img src="/files/sfG19jdHz4fftbZ9JSWO" alt=""><figcaption></figcaption></figure>

Through the menu provided by Stripe, you can handle **Cancel plan**, **Add payment method**, and **Update information**.

<figure><img src="/files/okoQaoDEUox7YiKFkWNz" alt=""><figcaption></figcaption></figure>


# Terms of Use


# Terms of Use

### Terms of Use for Branded Mini-Games

*Appendix A (*[*Data Processing Agreement*](/terms-of-use/data-processor-agreement)*) to the Agreement as of 25 May 2018*

#### 1. General and Acceptance

BY USING THE Branded Mini-Games of [www.brandedminigames.com](http://www.brandedminigames.com) ("called the "BMG Website" or "Services") AND/OR ANY SUB-WEBSITE OF the BMG Website (as defined below; collectively, including all content and DIY game editing studio available through the brandedminigames.com domain name and/or any sub-domain names), is owned, maintained and operated by M-BIZ Global AG and its affiliates ("Company" or "We" or "Us") addressed at Ruessenstrasse 12, 6340 Baar, Switzerland.

BY USING ANY OF THE SERVICES PROVIDED ON THE SERVICES, YOU SIGNIFY YOUR ASSENT TO BOTH THESE TERMS AND CONDITIONS (the "Terms of Use" or "Agreement") AND "DATA PROCESSING AGREEMENT" or "DPA" as set out in the Appendix A. This DAP applies only if you use BMG for your marketing or advertising campaign ("BMG campaign") for the individuals in the EU countries.

If you do not agree to any of these terms, then please do not use the Services.

The Terms of Use constitute a binding legal agreement between You as user ("you") and the Company. BMG Websites collaborates with their Sub-Processors, in order to facilitate the delivery of services to its Users and to collect payments such as Stripe, Microsoft Azure (Sweden) or any other 3rd party processors.

This Terms of Use sets forth the legally binding terms for your use of the Services and they shall apply to all users of the BMG Website, including users uploading content and/or other materials on or through the Website in order to create the BMG and to publish the BMG campaign. By using and creating an account from the BMG Website, you agree to be bound by this Agreement.

The BMG Website may modify this Agreement from time to time and such modification shall be effective upon posting by BrandedMiniGames.com on the Website. You agree to be bound to any changes to this Agreement when you use the Services after any such modification is posted. It is therefore important that you review this Agreement regularly to ensure you are updated as to any changes.

#### 2. Eligibility

Use of any Membership in the Services is void where prohibited. By using the BMG Website, you represent and warrant that (a) all registration information you submit is truthful and accurate; (b) you will maintain the accuracy of such information; (c) you are 18 years of age or older; and (d) your use of the Services does not violate any applicable law or regulation. Your profile may be deleted and your Membership may be terminated without warning, if we believe that you are less than 18 years of age.

Minors are not allowed to purchase Premium/Upgraded Services. Accordingly, by purchasing such services the user declares and represents that he/she is more than 18 years of age and that he/she has full legal capacity to complete such contractual action without need for any additional approvals or consents.

You warrant that you are legally authorised to create and publish the BMG campaign to act on behalf of the brand if you upload any brand logo or product images of the brand on using BMG Services.

The Services are intended solely for business customers (B2B). By using the Services, you represent and warrant that you are acting in the course of your trade, business, or profession and not as a consumer.

#### 3. Provided Services

Subject to full compliance with the Terms of this Use, Branded Mini-Games shall provide certain services, as described more fully on the Website ("Services"). Services may include, but not be limited to, the software for customisation of games for your marketing or advertising, designing, marketing campaign automation platform and templates related to the games, sharing and linking of media and/or document files, and hosting your BMG campaign including your User Content (including, but not limited to text, information, data, graphics, photographs, images, illustrations, animations, software, audio and video, also collectively known as the "Content") on Microsoft Azure server located in Sweden, analytics of your BMG campaign and integrating your BMG campaign to other 3rd party services and so on. Please note that part of the Services (or special features) may be provided only to Users who subscribe for such Services and BMG Website may charge fees for such Services either prepaid one off payment or monthly subscription payment subject to your confirmation of purchase. BMG Website may change, suspend or discontinue any or all of the Services or any Content for any reason, at any time, including the availability of any feature or part of the Content at its sole discretion. BMG Website may also impose limits on all or any of the Services or restrict your access to parts or all of the Services without notice or liability. BMG Website may charge fees for the use of the Services or part of them and may include advertisements or other commercial content in any BMG Website including such which have been created by users unless stated otherwise.

We do not guarantee that the iFrame game will run properly on the iOS browser because of known issues on this platform. Branded Mini-Games team will take reasonable endeavours to protect your customised BMG Website. However, we do not guarantee that it is 100% safe against hacking / cheating. We take no responsibility for malicious hacking scores.

The Premium/Upgraded Services provided by BMG Website (as defined on the Website) are provided according to the provisions of this Agreement and the specific commercial provisions and policies as detailed on the Website, and such provisions and policies as may be amended or changed from time to time, are incorporated herein by reference and shall be considered as an integral part hereof.

#### 4. General Undertakings

You accept sole responsibility for all of your activities using the Website, including your conduct on the site and any and all content you may submit, post or share via the Website. You will not use the BMG Website and its Services for any unauthorized or illegal purpose. You will be responsible for ensuring that you do not violate any laws of your jurisdiction, including but not limited to copyright laws. You will not upload or transmit viruses, worms or any other destructive code.

You will be responsible for ensuring you comply with all applicable laws in your jurisdiction for the Terms and Conditions/Privacy Policy used for your campaign for your target users. You will take full legal responsibility to update the campaign settings and and legal texts including campaign terms and privacy policy to fully comply with your jurisdiction where the campaign takes place. Especially If your business is based in the European Union (EU), or you process the personal data of individuals in the EU, you are responsible to comply with the General Data Protection Regulation (GDPR). Branded Mini-Games offers tools as a resource, but we don't offer legal advice. We recommend you contact your legal counsel to find out how the GDPR affects you.

#### 5. The BMG Website

The BMG Website may contain third party content and links to third party websites that are not owned or controlled by the Company. The Company has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party content or websites or any of their contents. In addition, BMG Website will not and cannot censor or edit the content of any third-party site. By using the Website, you expressly relieve BMG Website from any and all liability arising from your use of any third-party website. Accordingly, we encourage you to be aware when you leave the BMG Website and to read the terms and conditions, and privacy policy of each other website that you visit.

#### 6. Prohibited User Content/Actions

Please don't use BMG Website to publish anything offensive, to promote anything illegal, or to harass anyone. You may not create

* Any contents offering to sell illegal goods or services
* Pornography/sexually explicit content

Also, you shall not:

* Use any misleading or incorrect names, unlicensed contents upon using our Services.
* Share your password.
* Decipher, decompile, disassemble, or reverse engineer any of the software on our Website, or in any way used or downloaded from the Website.
* Use any of the software on our Website, or downloaded from the Website, to create a competing product.

If you become aware of misuse of the Branded Mini-Games Services by any person, please contact us by email to: <support@brandedminigames.com>

#### 7. Proprietary Rights Owned by Us

You will respect our proprietary rights in the Website and the software used to provide the Service (proprietary rights include, but aren't limited to, patents, trademarks, service marks, trade secrets, copyrights, and other intellectual property).

#### 8. Proprietary Rights Owned by You

You represent and warrant that you either own or have permission to use all of the material, content and data, you submit to BMG Website in the course of using the Service ("Content"). You retain ownership of the Content that you upload to the Service. We may use your Content (including any personal information therein) only as described in these Terms, our Privacy Policy and, if applicable, our Data Processing Addendum. Games created by customers paying for them are preserved for one year after the campaign ends.

#### 9. Website Access

BMG Website hereby grants you permission to use the Website as set forth in these Terms of Use, provided that: (i) you will not alter or modify any part of the Website other than as may be reasonably necessary to use the Website for its intended purpose and/or in a manner allowed by the Company; and (ii) you will otherwise comply with the terms and conditions of these Terms of Use.

In order to access some features of the Website, you will have to create an account. You may never use someone else's account without permission. When creating your account, you must provide accurate and complete information. You are solely responsible for the activity that occurs on your account, and you must keep your account password secure. You accept sole responsibility for keeping your password secure. You must notify the Company immediately of any breach of security or unauthorized use of your account. Although Branded Mini-Games will not be liable for your losses caused by any unauthorized use of your account, you may be liable for the losses of BMG Website or others due to such unauthorized use.

#### 10. Online Sharing through Third Party Services

BMG Website enables you to share your BMG campaign and/or User Content (as defined below) through third party websites, blogs or ad network systems. When sharing your BMG campaign through third party services you shall continue to comply with all provisions of this Agreement. You are also required to comply with the terms of any of the services through which you are sharing your creation.

#### 11. Third Party Services

You are fully aware of the fact that BMG Website shall not have any responsibility or liability with regard to any third party services used by you on or through your BMG Website formed web content, such as payment services, and any use of such third party services shall be at your own responsibility and liability.

#### 12. Fees and Payment

Some of the Services offered on the Website require payment of fees ("Charged Services"). If you elect to sign up for Charged Services, you shall pay all applicable fees, as described on the Website in connection with such Charged Services selected by you. BMG Website reserves the right to change its prices at any time. You authorize BMG Website directly or through third parties, to make any inquiries it considers necessary to validate your account and financial information that you provided while signing up for such Services.

**By opting for bank payment, the Services will be activated promptly. Please note that for bank deposits, we require a waiting period of 8 days, excluding weekends. If weekends fall within this period, the waiting time extends to a total of 10 days. It is important to understand that if the final payment is not made within the 10-day timeframe, the Services will be canceled, and an internal Yellow card will be issued. Subsequently, the account will be blocked for a duration of 30 days starting from the cancellation date. Following the 30-day block, it will be possible to resume paid payments. However, repeated non-payment occurrences will result in the permanent deactivation of the account with a Red card. In the event that a Yellow card has been issued and the payment is received after the 30-day blocking period, the Charged Services will be promptly reinstated. It is crucial to note that the blocked days during the waiting period will not be reimbursed.**

All fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes, levies, or duties. You agree to pay any such taxes that might be applicable to your use of the Services and payments made by you to BMG Website.

All fees related to using Charged Services are charged automatically using the payment method as determined in the Website. If BMG Website does not receive a request by the user, through the managed premium section under BMG Website, for Charged Services termination you acknowledge and understand that BMG Website will continue to charge you for the Charged Services as long as your account remains active regardless if the Charged Services are used or not.

Users purchasing Charged Services shall pay any and all prices and fees due for such Services. As the Services are provided on a B2B basis, all prices and fees are non-refundable unless otherwise expressly noted, even if such Charged Services are suspended, terminated, or transferred prior to the end of the Services term. BMG Website expressly reserves the right to change or modify its prices and fees at any time, and such changes or modifications shall be posted online at the Website and effective immediately without need for further notice to any user. Any changes or modifications in prices and fees shall be effective when the Services in question come up for renewal as further described below.

IN ORDER TO ENSURE THAT YOU DO NOT EXPERIENCE AN INTERRUPTION OR LOSS OF SERVICES, MOST SERVICES OFFER AN AUTOMATIC RENEWAL OPTION. THE AUTOMATIC RENEWAL OPTION AUTOMATICALLY RENEWS THE APPLICABLE SERVICE FOR A RENEWAL PERIOD EQUAL IN TIME TO THE ORIGINAL SERVICE PERIOD. FOR EXAMPLE, IF YOUR ORIGINAL SERVICE PERIOD IS FOR ONE YEAR, YOUR RENEWAL PERIOD WILL BE FOR ONE YEAR. WHILE THE DETAILS OF THE AUTOMATIC RENEWAL OPTION VARY FROM SERVICE TO SERVICE, THE SERVICES THAT OFFER AN AUTOMATIC RENEWAL OPTION TREAT IT AS THE DEFAULT SETTING. THEREFORE, UNLESS YOU CANCEL YOUR SUBSCRIPTION, THE BMG WEBSITE WILL AUTOMATICALLY RENEW THE APPLICABLE SERVICE WHEN IT COMES UP FOR RENEWAL, AND WILL TAKE PAYMENT FROM THE PAYMENT METHOD YOU HAVE ON FILE WITH THE BMG WEBSITE THEN CURRENT RATES, WHICH YOU ACKNOWLEDGE AND AGREE MAY BE HIGHER OR LOWER THAN THE RATES FOR THE ORIGINAL SERVICE PERIOD. YOU MAY CANCEL YOUR SUBSCRIPTION FROM SUCH SERVICES PRIOR TO THE AUTOMATIC RENEWAL AT ANY TIME. IN SUCH EVENT THE SERVICES SHALL BE DISCONTINUED UPON THE EXPIRATION OF THE RESPECTIVE PERIOD YOU HAVE PAID FOR AND YOU SHALL NOT HAVE ANY CLAIMS TOWARDS BMG WEBSITE IN RELATION TO THE DISCONTINUATION OF THE SERVICES.

#### 13. Cancellation

The BMG Website's Charged Services are provided on a prepay basis or on subscription basis as per your selection on the pricing plan of the Website. BMG Website users may decide to discontinue their use of any Charged Services at any time. Such cancellation is done by the users themselves on the BMG Website and according to the instructions and cancellation policy posted therein per each pricing plan.

YOU ACKNOWLEDGE THAT CERTAIN SERVICES PURCHASED ON OR THROUGH THE WEBSITE MAY BE NON-REFUNDABLE. THE TERMS OF EACH PURCHASED SERVICE OR APPLICATION ARE INDICATED IN THE WEBSITE AND/OR AS PART OF OR DURING THE PROCESS OF PURCHASING SUCH SERVICES OR APPLICATION. IT IS YOUR OBLIGATION TO VERIFY YOUR ABILITY TO CANCEL A SERVICE PRIOR TO PURCHASING ANY CHARGED SERVICE. BRANDED MINI-GAMES WILL NOT REFUND ANY AMOUNTS PAID FOR NON-REFUNDABLE CHARGED SERVICES.

#### 14. Intellectual Property Rights

The Content on the BMG Website (as defined above), except for all User Content (as defined below), is subject to copyright and other intellectual property rights under local and international laws conventions. To the best of its knowledge, BMG Website uses only Content which is allowed and permitted for use by the owner/s of the copyrights and other intellectual property rights therein. Content on the Website is provided to you AS IS only and it may not be used, copied, reproduced, distributed, transmitted, broadcast, displayed, sold, licensed, or otherwise exploited for any other purposes whatsoever without the prior written consent of the respective owners (if such consent is required). The BMG Website reserves all rights not expressly granted in and to the Website and the Content. You agree to not engage in the use, copying, or distribution of any of the Content other than expressly permitted herein, including any use, copying, or distribution of User Content of third parties obtained through the Website for any commercial purposes. You agree not to circumvent, disable or otherwise interfere with security related features of the Branded Mini-Games Website or features that prevent or restrict use or copying of any Content or enforce limitations on use of the BMG Website or any of the Content therein.

#### 15. Reference

You do acknowledge and agree to the Company, Branded Mini-Games being able to reference you or the brand you used for BMG campaign as a client without separate agreement. You also agree that your BMG campaign can be used by Company in marketing and public relations activities only for reference purposes.

#### 16. Security

You are responsible for maintaining the security of your account and content, and you are fully responsible for all activities that occur under the account and any other actions taken in connection with the website. You agree to immediately notify the Company in writing of any unauthorized uses of your account or any other breaches of security. The Company cannot and will not be liable for any loss or damage from your failure to comply with this security obligation. You acknowledge and agree that under no circumstances will the Company be liable, in any way, for any acts or omissions by any BMG Website User or other third party, including any damages of any kind incurred as a result of such acts or omissions.

#### 17. Warranty Disclaimer & Limitation of Liability

A. YOU AGREE THAT YOUR USE OF THE BMG WEBSITE SHALL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE WEBSITE AND YOUR USE THEREOF. BMG WEBSITE MAKES NO WARRANTIES OR REPRESENTATIONS REGARDING THE ACCURACY OR COMPLETENESS OF THE CONTENT ON THE BMG WEBSITE OR THE CONTENT OF ANY SITES LINKED TO THE BMG WEBSITE.

B. IN NO EVENT SHALL THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS, BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES WHATSOEVER RESULTING FROM ANY (I) ERRORS, MISTAKES, OR INACCURACIES OF CONTENT, (II) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO AND USE OF OUR WEBSITE, (III) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL PERSONAL INFORMATION AND/OR OTHER INFORMATION STORED THEREIN, (IV) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM OUR WEBSITE, (IV) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE WHICH MAY BE TRANSMITTED TO OR THROUGH OUR WEBSITE BY ANY THIRD PARTY, AND/OR (V) ANY ERRORS OR OMISSIONS IN ANY CONTENT OR FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT POSTED, EMAILED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE VIA THE BMG WEBSITE. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.

C. YOU SPECIFICALLY ACKNOWLEDGE THAT BRANDED MINI-GAMES SHALL NOT BE LIABLE FOR USER CONTENT OR THE DEFAMATORY, OFFENSIVE, OR ILLEGAL CONDUCT OF ANY THIRD PARTY AND THAT THE RISK OF HARM OR DAMAGE FROM THE FOREGOING RESTS ENTIRELY WITH YOU.

D. THE COMPANY DOES NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR ANY PRODUCT OR SERVICE ADVERTISED OR OFFERED BY A THIRD PARTY THROUGH THE BMG WEBSITE OR ANY HYPERLINKED WEBSITE OR FEATURED IN ANY BANNER OR OTHER ADVERTISING, AND THE COMPANY WILL NOT BE A PARTY TO OR IN ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES. AS WITH THE PURCHASE OF A PRODUCT OR SERVICE THROUGH ANY MEDIUM OR IN ANY ENVIRONMENT, YOU SHOULD USE YOUR BEST JUDGMENT AND EXERCISE CAUTION WHERE APPROPRIATE.

E. THE COMPANY DOESN'T RECOMMEND THE USE OF THE SITE FOR HOSTING OF PERSONAL CONTENT AND SHALL NOT BEAR ANY SECURITY RISKS REGARDING BREACH OR DAMAGE TO ANY USER CONTENT.

F. THE COMPANY MAKES NO REPRESENTATIONS THAT THE BMG WEBSITE IS APPROPRIATE OR AVAILABLE FOR USE IN ALL LOCATIONS. THOSE WHO ACCESS OR USE THE BMG WEBSITE FROM JURISDICTIONS PROHIBITING SUCH USE, DO SO AT THEIR OWN VOLITION AND ARE RESPONSIBLE FOR COMPLIANCE WITH LOCAL LAW.

#### 18. Indemnity

You agree to defend, indemnify and hold harmless BMG Website, its parent corporation, officers, directors, employees and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney's fees) arising from: (i) your use of and access to the BMG Website; (ii) your violation of any term of these Terms of Use; (iii) your violation of any third party right, including without limitation any copyright, property, or privacy right; or (iv) any claim that your User Content caused damage to a third party. This defense and indemnification obligation will survive these Terms of Use and your use of the BMG Website.

#### 19. Events Beyond Control

Under no circumstances shall BMG Website be held liable for any delay or failure in this Website and/or any of the Services and/or information on the Website directly or indirectly resulting from, arising out of, relating to or in connection with events beyond the reasonable control of BMG Website, including, without limitation, internet failures, equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, floods, storms, earthquakes, explosions, acts of God, war, terrorism, intergalactic struggles, governmental actions, orders of courts, agencies or tribunals or non-performance of third parties. The provisions of this paragraph are in addition to, and not intended to limit or modify, the limitation of Limitation of Liability section as stipulated above.

#### 20. Assignment

These Terms of Use, and any rights and licenses granted hereunder, may not be transferred or assigned by you, but may be assigned by the Company without restriction or limitations.

#### 21. General

You agree that: (i) the BMG Website shall be deemed solely based in Switzerland; and (ii) the BMG Website shall be deemed a passive website that does not give rise to personal jurisdiction over BMG Website, either specific or general, in jurisdictions other than Switzerland. These Terms of Service shall be governed by the internal substantive laws of Switzerland, without respect to its conflict of laws principles. Any claim or dispute between you and the Company that arises in whole or in part from the BMG Website shall be decided exclusively by a court of competent jurisdiction located in Switzerland. The application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded. These Terms of Use, together with the Privacy Policy and any other legal notices published by BMG Website, shall constitute the entire agreement between you and the Company concerning the BMG Website. If any provision of these Terms of Use is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these Terms of Use, which shall remain in full force and effect. No waiver of any term of these Terms of Use shall be deemed a further or continuing waiver of such term or any other term, and BMG Website's failure to assert any right or provision under these Terms of Use shall not constitute a waiver of such right or provision. YOU AND THE COMPANY AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE BMG WEBSITE MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION OCCURS. OTHERWISE, SUCH CAUSE OF ACTION SHALL BE PERMANENTLY BARRED.

By registering to the BMG Website and providing your email address, you expressly agree to receive promotional content from BMG Website, by mail or email, from time to time.

#### 22. Customer Service Contact

To get in touch with our Customer Service - please use any of the options listed below:

* Send an email message to: <support@brandedminigames.com>
* Send us a Letter to: Branded Mini-Games, M-BIZ Global AG, Ruessenstrasse 12, 6340 Baar, Switzerland


# Privacy policy

M-BIZ Global Privacy Policy V.1.2.0

**Welcome to M-BIZ Global' Privacy Policy**

1. We are the company "M-BIZ Global AG," located at Ruessenstrasse 12, 6340 Baar, Switzerland ("MB"), and we welcome you to our privacy policy. This policy outlines how we handle your personal information if you're a user of the services or products provided by MB, or if you're a visitor to our Sites. It applies to brandedminigames.com, and their associated applications, such as studio.brandedminigames.com (the "Sites").
2. When we say 'we', 'us' or 'MB' it's because that's who we are and we own and run the Sites.
3. If we say 'policy' we're talking about this privacy policy. If we say 'user terms' we're talking about the rules for using each of the Sites. The rules vary by product and each product makes them separately available and seeks consent to them separately to this policy.

**The type of personal information we collect**

4. We collect certain personal information about visitors and users of our Sites.
5. The most common types of information we collect include things like: user-names, member names, email addresses, IP addresses, other contact details, survey responses, blogs, photos, payment information such as payment agent details, transactional details, tax information, support queries, forum comments, content you direct us to make available on our Sites (such as item descriptions) and web analytics data. We will also collect personal information from job applications (such as, your CV, the application form itself, cover letter and interview notes).

**How we collect personal information**

6. We collect personal information directly when you provide it to us.
7. We collect your personal information when you provide it to us when you complete membership registration of the Sites and buy or provide items or services on our Sites, subscribe to a newsletter, email list, submit feedback, enter a contest, fill out a survey, or send us a communication.

**Personal information we collect about you from others**

8. Although we generally collect personal information directly from you, on occasion, we also collect certain categories of personal information about you from other sources. In particular:
   1. financial and/or transaction details from payment providers located in the US, in order to process a transaction;
   2. Third-party service providers (such as Google and Facebook) located in the US or UK may provide information about you when you link, connect, or log in to your account through their services. They may send us information such as your registration details and profile data from their platform. This only occurs if you are using Branded Mini Games Studio. The information shared varies and is controlled by the third-party service provider or as authorized by you through your privacy settings with that provider.

**How we use personal information**

9. We will use your personal information:
   1. To fulfil a contract, or take steps linked to a contract: in particular, in facilitating and processing transactions that take place on the Sites, like where you make payments from our Sites.
   2. Where this is necessary for purposes which are in our, or third parties, legitimate interests. These interests include:
      1. operating the Sites;
      2. providing you with services described on the Sites;
      3. verifying your identity when you sign in to any of our Sites;
      4. responding to support tickets, and helping facilitate the resolution of any disputes;
      5. updating you with operational news and information about our Sites and services e.g. to notify you about changes to our Sites, website disruptions or security updates;
      6. carrying out technical analysis to determine how to improve the Sites and services we provide;
      7. monitoring activity on the Sites, e.g. to identify potential fraudulent activity and to ensure compliance with the user terms that apply to the Sites;
      8. managing our relationship with you, e.g. by responding to your comments or queries submitted to us on the Sites or asking for your feedback or whether you want to participate in a survey;
      9. managing our legal and operational affairs (including, managing risks relating to content and fraud matters);
      10. training MB staff about how to best serve our user community;
      11. improving our products and services.
      12. providing general administrative and performance functions and activities; and
      13. processing your job application to MB.
   3. Where you give us consent:
      1. providing you with marketing information about products and services which we feel may interest you; and
      2. customising our services and websites, like advertising that appear on the Site – where this involves the use of cookies or similar technologies – in order to provide a more personalised experience.
   4. For purposes which are required by law.
   5. For the purpose of responding to requests by government, a court of law, or law enforcement authorities conducting an investigation.

**When we disclose your personal information**

10. We will disclose personal information to the following recipients:
    1. companies that are the M-BIZ Global affiliates which are located in Switzerland.
    2. subcontractors and service providers who assist us in connection with the ways we use personal information (as set out above), in particular: website hosting providers which are located in Switzerland and Sweden; technical and customer support services which are located in Switzerland;
    3. regulators and government authorities in connection with our compliance procedures and obligations;
    4. a purchaser or prospective purchaser of all or part of our assets or our business, and their professional advisers, in connection with the purchase;
    5. a third party to respond to requests relating to a criminal investigation or alleged or suspected illegal activity;
    6. a third party, in order to enforce or defend our rights, or to address financial or reputational risks;
    7. a rights holder in relation to an allegation of intellectual property infringement or any other infringement; and
    8. other recipients where we are authorised or required by law to do so.

**Where we transfer and/or store your personal information**

11. Our company is based in Switzerland. Your personal information is stored and processed on secure servers located exclusively within Europe, specifically in Switzerland and the European Economic Area (EEA). The European Commission has recognized Switzerland as providing an adequate level of data protection, ensuring your information is protected to a standard equivalent to that of the EU. Any third parties we share your data with, as described in section 10, are also required to process it within this region. We are committed to working only with service providers who uphold high standards of data security.

**How we keep your personal information secure**

12. We store personal information on secure servers that are managed by us and our service providers. We also separated the location of EU user database in a secured server from non-EU database server. We use Microsoft Azure cloud based secured server located in Sweden.

**How you can access your personal information**

13. You can access some of the personal information that we collect about you by logging in to your account. You also have the right to make a request to access other personal information we hold about you and to request corrections of any errors in that data. You can also close the account you have with us for any of our Sites at any time. To make an access or correction request, contact our Data Protection Officer using the contact details at the end of this policy.

**Marketing Choices regarding your personal information**

14. Where we have your consent to do so (e.g. if you have subscribed to one of our e-mail lists or have indicated that you are interested in receiving offers or information from us), we send you marketing communications by email about products and services that we feel may be of interest to you. You can 'opt-out' of such communications if you would prefer not to receive them in the future by using the "unsubscribe" facility provided in the communication itself.
15. You also have choices about cookies, as described below. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our Sites may not work properly in your case.

**Information about children**

16. Our Sites are not suitable for children under the age of 16 years, so if you are under 16 we ask that you do not use our Sites. If you are from 16 to 18 years, you can browse the Sites but you'll need the supervision of a parent or guardian to become a registered user. It's the responsibility of parents or guardians to monitor their children's use of our Sites.

**Information you make public or give to others**

17. If you make your personal information available to other people, we can't control or accept responsibility for the way they will use or manage that data. There are lots of ways that you can find yourself providing information to other people, like when you post a public message on a forum thread, share information via social media, or make contact with another user (such as a third party Author) whether via our Sites or directly via email. Before making your information publicly available or giving your information to anyone else, think carefully. If giving information to another user via our Sites, ask them how they will handle your information. If you're sharing information via another website, check the privacy policy for that site to understand its information management practices as this privacy policy will not apply.

**How long we keep your personal information**

18. We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. If you no longer want us to use your personal information or to provide you with the our services, you can request that we erase your personal information and close your account of the Sites. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

**When we need to update this policy**

19. Changes to our Privacy Policy

We reserve the right to change this Privacy Policy at any time, so please re-visit this page frequently. We will provide notice of substantial changes of this Privacy Policy on the Sites. Such substantial changes will take effect seven (7) days after such notice was provided on any of the above mentioned methods. Otherwise, all other changes to this Privacy Policy are effective as of the stated "Last Revised" date, and your continued use of the Sites after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes.

**How you can contact us**

20. If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact our Data Protection Officer in writing at M-BIZ Global ATTN: Data Protection Officer, Ruessenstrasse 12, 6340 Baar, Switzerland or email to <support@brandedminigames.com>

**If you're a user or visitor in the European Economic Area these rights also apply to you:**

1. For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the "GDPR")), we are a 'data controller' of your personal information.
2. In addition to your right to access your information as described in section 13, you have other specific rights. You are entitled to:
   * Ask us to port your personal information (i.e., to transfer it to you in a structured, commonly used and machine-readable format).
   * Request the erasure of your personal information.
   * Ask us to restrict the processing of your personal information.
   * Object to processing that is based on our legitimate interests, such as profiling for direct marketing.
   * Withdraw your consent at any time where we have relied on it to process your data.
3. These rights may be limited in some situations. For example, we may retain some of your data even if you withdraw your consent if we can demonstrate a legal requirement to process your information, such as for compliance with legal obligations.
4. Where we require your personal information to comply with legal or contractual obligations, the provision of such data is mandatory. If this data is not provided, we will not be able to manage our contractual relationship with you or meet the obligations placed on us. In all other cases, providing the requested personal information is optional.
5. If you have unresolved concerns, you have the right to complain to a data protection authority. This will typically be the authority in the country of your habitual residence, your place of work, or where you believe the alleged infringement occurred.

Both personal information and personal data have the same meaning in the context of this Privacy Policy.

M-BIZ Global Privacy Policy V.1.2.0 Updated 25 Mar 2026


# Cookie Policy

**For M-BIZ Global AG (brandedminigames.com and related sites)**

Version: 1.4

Last Updated: March 25, 2026

**1. Introduction**

Welcome to the Cookie Policy for the websites and services ("Sites") operated by M-BIZ Global AG ("we", "us", "our"). Our Sites, including [www.brandedminigames.com](https://www.brandedminigames.com/), use cookies and similar technologies to distinguish you from other users.

This policy explains what cookies are, why we use them, and the choices you have regarding their use.

When you first visit our Sites, a cookie banner will appear, asking for your consent to use non-essential cookies. With the exception of strictly necessary cookies, we will only set cookies on your device if you provide your active, explicit consent.

**2. What Are Cookies?**

Cookies are small text files that are downloaded to your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies help us recognize your device and remember information about your visit, like your preferences and settings.

**3. How We Use Cookies**

We have categorized the cookies we use by their purpose. You can manage your consent for each category of non-essential cookies through our cookie consent banner.

**a) Strictly Necessary Cookies**

These cookies are essential for our Sites to function correctly and cannot be switched off in our systems. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. While you can set your browser to block these cookies, some parts of our Sites will not work as a result. These cookies do not store any personally identifiable information.

**b) Performance and Analytics Cookies**

These cookies allow us to collect information about how visitors use our Sites. We count visits and traffic sources to measure and improve our performance. The data helps us understand which pages are popular and how visitors navigate the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to monitor our site's performance effectively.

* Google Analytics: We use this service to analyze user interaction with our Sites. The information, including your anonymized IP address, is used to compile reports on website activity.

**c) Authentication Cookies**

These cookies are set when you log in to our services using third-party authentication providers. They are necessary to maintain your login session and verify your identity.

* Social Login (Google, Facebook): When you log in to Branded Mini Games Studio using your Google or Facebook account, these providers may set cookies to authenticate your session and maintain your login state. These cookies are governed by the respective provider's privacy policy.

**d) Embedded Content Cookies**

When our Sites include embedded content from third-party services, those services may set their own cookies.

* Embedded Video Cookies (YouTube): When you watch embedded videos on our site, YouTube (Google) may place cookies to measure user behavior and link your activity to your Google account if you are signed in.

**4. Your Choices and How to Manage Cookies**

Your primary method for controlling non-essential cookies is through our consent management banner. You can access this banner to update your preferences at any time, typically via a "Cookie Settings" link in the footer of our website.

Additionally, most web browsers allow some control of most cookies through the browser settings. You can set your browser to block cookies or to alert you when cookies are being sent to your device. Please be aware that if you block all cookies (including essential ones), you may not be able to access all or parts of our site.

**5. International Data Transfers**

Some of our third-party partners (such as Google and Facebook) are based outside of the European Economic Area, primarily in the United States. When you consent to the use of their cookies, your information may be transferred to, stored, and processed in the U.S.

To ensure your personal information is protected during these transfers, we rely on appropriate safeguards, such as our partners' certification to the EU-U.S. Data Privacy Framework or the use of Standard Contractual Clauses (SCCs) approved by the European Commission.

**6. Changes to This Policy**

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We recommend you review this page periodically for any changes.

**7. Contact Us**

If you have any questions about our use of cookies, please contact us at: <support@brandedminigames.com>


# Data Processor Agreement

Version: 1.1

Last Updated: March 25, 2026

**1. Introduction**

1.1 This agreement regarding processing of personal data (the "Data Processor Agreement" or "DPA") regulates M-BIZ Global AG, Company registration CHE-339.626.146 and its Affiliates who are under common control by M-BIZ Global AG (the "Data Processor") processing of personal data on behalf of the Customer or Advertiser (the "Data Controller") and is attached as appendix A to the <https://support.brandedminigames.com/terms-of-use/terms-of-use> (the "Main Agreement"), in which the parties have agreed the terms for the Data Processor's delivery of services to the Data Controller (the "Main Services"). The term "You" in the Main Agreement is the Customer who publishes their branded games by using Branded Mini-Games Studio or by using Branded Mini-Games Enterprise service provided by M-BIZ Global AG for their marketing campaign towards their audience refers to "Data Controller". "Customer Data" means any personal data that M-BIZ Global AG processes on behalf of Customer or Advertiser as a Data Processor in the course of providing the services as described in the Main Agreement and in the DPA.

1.2 This DPA applies where and only to the extent that M-BIZ Global AG processes Customer Data that originates from the EEA and/or that is otherwise subject to EU Data Protection Law on behalf of Customer as Data Processor in the course of providing Services pursuant to the Main Agreement.

1.3 Any claims against M-BIZ Global AG or its Affiliates under this DPA shall be brought solely against the entity that is a party to the Main Agreement. In no event shall any party limit its liability with respect to any individual's data protection rights under this DPA or otherwise. Customer further agrees that any regulatory penalties incurred in relation to the Customer Data that arise as a result of, or in connection with, Customer's failure to comply with its obligations under this DPA or any applicable Data Protection Laws shall count toward and reduce M-BIZ Global AG's liability under the Agreement as if it were liability to the Customer under the Agreement.

1.4 This DPA shall be governed by and construed in accordance with governing law and jurisdiction provision in the Main Agreement, unless required otherwise by applicable Data Protection Laws.

**2. Legislation**

2.1 This Data Processor Agreement is governed by the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation or "GDPR").

**3. Processing of personal data**

3.1 Role of the Parties. As between M-BIZ Global AG and Customer, Customer is the Data Controller of Customer Data, and M-BIZ Global AG shall process Customer Data only as a Data Processor acting on behalf of Customer.

3.2 Customer Processing of Customer Data. Customer agrees that (i) it shall comply with its obligations as a Data Controller under Data Protection Laws in respect of its processing of Customer Data and any processing instructions it issues to M-BIZ Global AG; and (ii) it has provided notice and obtained (or shall obtain) all consents and rights necessary under Data Protection Laws for M-BIZ Global AG to process Customer Data and provide the Services pursuant to the Main Agreement and this DPA.

3.3 M-BIZ Global AG processing of Customer Data. M-BIZ Global AG shall process Customer Data only for the purposes described in this DPA and only in accordance with Customer's documented lawful instructions. The parties agree that this DPA and the Agreement set out the Customer's complete and final instructions to M-BIZ Global AG in relation to the processing of Customer Data and processing outside the scope of these instructions (if any) shall require prior written agreement between Customer and M-BIZ Global AG.

3.4 Details of Data Processing

* Subject matter: The subject matter of the data processing under this DPA is the Customer Data.
* Duration: As between M-BIZ Global AG and Customer, the duration of the data processing under this DPA is until the termination of the Agreement in accordance with its terms.
* Purpose: The purpose of the data processing under this DPA is the provision of the Services to the Customer and the performance of M-BIZ Global AG's obligations under the Agreement (including this DPA) or as otherwise agreed by the parties.
* Nature of the processing: M-BIZ Global AG provides an HTML5 based game editor, users sign up/sign in automation platform, leaderboard tool and other related services.
* Categories of data subjects: Any individual accessing and/or using the Services through the Customer's account ("Users"); and any individual.
* Types of Customer Data: (i) Customer and Users: identification and contact data (name, address, title, contact details, username).

3.5 Notwithstanding anything to the contrary in the Main Agreement (including this DPA), Customer acknowledges that M-BIZ Global AG shall have a right to use and disclose data relating to the operation, support and/or use of the Services for its legitimate business purposes, such as billing, account management, technical support, product development and sales and marketing. To the extent any such data is considered Personal Data under Data Protection Laws, M-BIZ Global AG is the Data Controller of such data and accordingly shall process such data in accordance with the M-BIZ Global AG Privacy Policy and Data Protection Laws.

3.6 "Personal data" include "any information relating to an identified or identifiable natural person" as defined in GDPR, article 4 (1) (1) (the "Personal Data"). The categories and types of Personal Data processed by the Data Processor on behalf of the Data Controller are listed in sub-appendix A. The Data Processor only performs processing activities that are necessary and relevant to perform the Main Services. The parties shall update sub-appendix A whenever changes occur that necessitates an update.

3.7 The Data Processor processes personal data about the Data Controller in connection with the Data Processor's sale, marketing and product development. These personal data are not comprised by this Data Processor Agreement, because the Data Processor is data controller for said personal data, and reference is made to the Data Processor's data protection and privacy policy available at the Data Processor's website.

**4. Instruction**

4.1 The Data Processor may only act and process the Personal Data in accordance with the documented instruction from the Data Controller (the "Instruction"). The Instruction at the time of entering into this Data Processor Agreement is that the Data Processor may only process the Personal Data with the purpose of delivering the Main Services as described in the Main Agreement.

4.2 The Data Controller guarantees that the Personal Data transferred to the Data Processor is processed by the Data Controller in accordance with the Applicable Law, including the legislative requirements re lawfulness of processing.

4.3 The Data Processor shall give notice without undue delay if the Data Processor considers the at the time being Instruction to be in conflict with the Applicable Law.

**5. The Data Processor's obligations**

5.1 Confidentiality

* 5.1.1 The Data Processor shall treat all the Personal Data as strictly confidential information. The Personal Data may not be copied, transferred or otherwise processed in conflict with the Instruction, unless the Data Controller in writing has agreed hereto.
* 5.1.2 The Data Processor's employees shall be subject to an obligation of confidentiality that ensures that the employees shall treat all the Personal Data under this Data Processor Agreement with strict confidentiality.

5.2 Security

* 5.2.1 The Data Processor shall implement the appropriate technical and organizational measures as set out in this Agreement and in the Applicable Law, including in accordance with GDPR, article 32.

5.3 The Data Processor shall ensure that access to the Personal Data is restricted to only the employees or the employees of the affiliates (sub-data processor) to whom it is necessary and relevant to process the Personal Data in order for the Data Processor to perform its obligations under the Main Agreement and this Data Processor Agreement.

5.4 The Data Processor shall also ensure that the Data Processor's employees working processing the Personal Data only processes the Personal Data in accordance with the Instruction.

* 5.4.1 The Data Processor shall provide documentation for the Data Processor's security measures if requested by the Data Controller in writing.

5.5 Data protection impact assessments and prior consultation

* 5.5.1 If the Data Processor's assistance is necessary and relevant, the Data Processor shall assist the Data Controller in preparing data protection impact assessments in accordance with GDPR, article 35, along with any prior consultation in accordance with GDPR, article 36.

5.6 Rights of the data subjects

* 5.6.1 If the Data Controller receives a request from a data subject for the exercise of the data subject's rights under the Applicable Law and the correct and legitimate reply to such a request necessitates the Data Processor's assistance, the Data Processor shall assist the Data Controller by providing the necessary information and documentation. The Data Processor shall be given reasonable time to assist the Data Controller with such requests in accordance with the Applicable Law.
* 5.6.2 If the Data Processor receives a request from a data subject for the exercise of the data subject's rights under the Applicable Law and such request is related to the Personal Data of the Data Controller, the Data Processor must immediately forward the request to the Data Controller and must refrain from responding to the person directly.

5.7 Personal Data Breaches

* 5.7.1 The Data Processor shall give immediate notice to the Data Controller if a breach of the data security occurs, that can lead to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of or access to, personal data transmitted, stored or otherwise processed re the Personal Data processed on behalf of the Data Controller (a "Personal Data Breach").
* 5.7.2 The Data Processor shall have and maintain a register of all Personal Data Breaches. The register shall at a minimum include the following: (i) A description of the nature of the Personal Data Breach, including, if possible, the categories and the approximate number of affected Data Subjects and the categories and the approximate number of affected registrations of personal data. (ii) A description of the likely as well as actually occurred consequences of the Personal Data Breach. (iii) A description of the measures that the Data Processor has taken or proposes to take to address the Personal Data Breach, including, where appropriate, measures taken to mitigate its adverse effects.
* 5.7.3 The register of Personal Data Breaches shall be provided to the Data Controller in copy if so requested in writing by the Data Controller or the relevant Data Protection Agency.

5.8 Documentation of compliance

* 5.8.1 The Data Processor shall after the Data Controller's written request hereof provide documentation substantiating that: (i) the Data Processor complies with its obligations under this Data Processor Agreement and the Instruction; and the Data Processor complies with the Applicable Law in respect of the processing of the Data Controller's Personal Data.
* 5.8.2 The Data Processor's documentation of compliance shall be provided within reasonable time.
* 5.8.3 The Data Processor shall make available to the controller all information necessary to demonstrate compliance with its obligations and allow and cooperate fully with audits, including inspections, conducted by the controller and another person authorised to this end by the controller.

5.9 Location of the Personal Data

* 5.9.1 The Personal Data is only processed by the Data Processor or by approved Sub-Data Processors premise. Personal Data of EU users is exclusively stored on Microsoft Azure cloud servers located in Sweden.
* 5.9.2 Any transfer of the Personal Data to any non-approved third countries or international organizations in the future shall only be done to the extent such transfer is permitted and done in accordance with applicable law.

**6. Sub-Processors**

6.1 Authorized Sub-processors. Customer agrees that M-BIZ Global AG may engage Sub-processors to process Customer Data on Customer's behalf. The Sub-processors currently engaged by M-BIZ Global AG and authorized by Customer are listed in the Sub-appendix B. Upon Customer confirmation on paid pricing for additional analytics and integration service, M-BIZ Global AG may engage with the following processors.

* Google Analytics
* Mixpanel Analytics
* MailChimp Integration

6.2 Sub-processor Obligations. M-BIZ Global AG shall: (i) enter into a written agreement with the Subprocessor imposing data protection terms that require the Sub-processor to protect the Customer Data to the standard required by Data Protection Laws; and (ii) remain responsible for its compliance with the obligations of this DPA and for any acts or omissions of the Sub-processor that cause M-BIZ Global AG to breach any of its obligations under this DPA.

6.3 The Data Processor is given general authorization to engage third-parties (who are nor any affiliates of the nor contractor) to process the Personal Data ("Sub-Processors") without obtaining any further written, specific authorization from the Data Controller, provided that the Data Processor notifies the Data Controller in writing about the identity of a potential Sub-Processor (and its processors, if any) before any agreements are made with the relevant Sub-Processors and before the relevant Sub-Processor processes any of the Personal Data. If the Data Controller wish to object to the relevant Sub-Processor, the Data Controller shall give notice hereof in writing within seven (7) calendar days from receiving the notification from the Data Processor. Absence of any objections from the Data Controller shall be deemed a consent to the relevant Sub-Processor.

6.4 The Data Processor shall conclude a written sub-processor agreement with any Sub-Processors. Such an agreement shall at minimum provide the same data protection obligations as the ones applicable to the Data Processor, including the obligations under this Data Processor Agreement. The Data Processor shall on an ongoing basis monitor and control its Sub-Processors' compliance with the Applicable Law. Documentation of such monitoring and control shall be provided to the Data Controller if so requested in writing.

6.5 The Data Processor is accountable to the Data Controller for any Sub-Processor in the same way as for its own actions and omissions.

6.6 The Data Processor is at the time of entering into this Data Processor Agreement using the Sub-Processors listed in sub-appendix B. If the Data Processor initiates sub-processing with a new Sub-Processor, such new Sub-Processor shall be added to the list in sub-appendix B under paragraph 2.

**7. Breach and liability**

7.1 The Main Agreement's regulation of breach of contract and the consequences hereof shall apply equally to this Data Processor Agreement as if this Data Processor Agreement is an integrated part hereof.

7.2 Each party's cumulated liability under this Data Processor Agreement is limited to the payments made under the Main Agreement in the 12 months before the occurrence of the circumstances leading to a breach of contract. If the Data Processor Agreement has not been in force for 12 months before the occurrence of the circumstances leading to a breach of contract, the limited liability amount shall be calculated proportionately based on the actual performed payments.

7.3 The limitation of liability does not apply to the following:

* (i) Losses as a consequence of the other party's gross negligence or willful misconduct.
* (ii) A party's expenses and resources used to perform the other party's obligations, including payment obligations, towards a relevant data protection agency or any other authority.

**8. Duration**

8.1 The Data processor Agreement shall remain in force until the Main Agreement is terminated.

**9. Termination**

9.1 The Data Processor's authorization to process Personal Data on behalf of the Data Controller shall be annulled at the termination of this Data Processor Agreement.

9.2 The Data Processor shall continue to process the Personal Data for up to three months after the termination of the Data Processor Agreement to the extent it is necessary and required under the Applicable Law. In the same period, the Data Processor is entitled to include the Personal Data in the Data Processor's backup. The Data Processor's processing of the Data Controller's Personal Data in the three months after the termination of this Data Processor Agreement shall be considered as being in accordance with the Instruction.

9.3 At the Data Controllers choosing, the Data Processor and its Sub-Processors shall return the Personal Data processed under this Data Processor Agreement to the Data Controller, provided that the Data Controller is not already in possession of the Personal Data. The Data Processor is hereafter obliged to delete all the Personal Data and provide documentation for such deletion to the Data Controller.

***

#### Sub-appendix A

**1. Personal Data**

1.1 The Data Processor processes the following types of Personal Data in connection with its delivery of the Main Services:

* (i) Ordinary contact information on relevant employees from the Data Controller.
* (ii) Users of the Main Services: names, telephone numbers, e-mails and user type.
* (iii) Personal data provided by the users in connection with their use of the Main Services (such as game scores, user-generated content, IP addresses, and device identifiers). These personal data are not seen or accessed by the Data Processor unless the Data Processor after the request hereof from the Data Controller assists with support and bug fixing.

**2. Categories of data subjects**

2.1 The Data Processor processes Personal Data about the following categories of data subjects on behalf of the Data Controller:

* (i) Customers
* (ii) End-users

#### Sub-appendix B

**1. Approved Sub-Processors**

1.1 The following Sub-Processors shall be considered approved by the Data Controller at the time of entering into this Data Processor Agreement:

* (i) Microsoft Azure: Cloud server and data storage, located in Sweden.
* (ii) Google Analytics: Website analytics service, located in the United States (EU-U.S. Data Privacy Framework certified).

**2. New Sub-Processors**

2.1 The following Sub-Processors have been added and communicated to the Data Controller prior to the relevant sub-processing:

* None at this time.


# GDPR


# Understanding GDPR: Overview of Data Protection Regulation

Overview of GDPR: Understanding the General Data Protection Regulation

### What is GDPR (General Data Protection Regulation)?

The GDPR is an EU law focusing on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses exporting personal data outside the EU and EEA areas. The primary aim of the GDPR is to provide citizens and residents with control over their personal data while simplifying the regulatory environment for international business by unifying the regulation within the EU.

Starting on May 25, 2018, GDPR has been applied across the European Union, and all member nations were expected to incorporate it into their national laws by May 6, 2018.

After four years of preparation and debate, the GDPR was approved by the European Parliament in April 2016, and the official texts and regulations of the directive were published in all the official languages of the EU in May 2016.

—> This section is adapted from Wikipedia.\
<https://en.wikipedia.org/wiki/General_Data_Protection_Regulation>


# Personal Data and Compliance: Key Considerations

Personal Data and GDPR Compliance: Key Considerations for Branded Mini-Games

### What is Personal Data under the GDPR?

Under existing legislation, personal data includes information like names, addresses, and photos. The GDPR expands this definition to encompass data such as IP addresses, as well as sensitive personal information, like genetic and biometric data that could be used to uniquely identify an individual.

### What Types of Personal Data Can Be Collected Through Branded Mini-Games?

Branded Mini-Games offers various login options, including Facebook, Google Plus, Twitter, Email Collection, Mobile Number, and User ID from the campaign owner's system.

The personal data collected through Branded Mini-Games depends on the options you choose for your campaign.

The following data can be collected from your campaign, subject to your selected options:

* User Name
* Email Address
* Mobile Number
* Country
* Sign-in Channel (how the end-user logged in to your campaign)
* Play Count (the number of times a logged-in user plays the game)


# GDPR Compliance in Studio Operations: User Sign-Up and Privacy Policies

Ensuring GDPR Compliance in Studio Operations: User Sign-Up, Privacy Policies, and Form Design

### Studio: GDPR Requirements Before User Sign-up

If your business is based in the European Union (EU), or if you process the personal data of individuals in the EU, the General Data Protection Regulation (GDPR) applies to you.

Under GDPR, when relying on consent as your legal basis, the consent you obtain must be freely given, specific, informed, and unambiguous. Furthermore, you must clearly explain how you plan to use the users' personal data.

When launching your marketing campaign with Studio (Branded Mini-Games DIY Studio), our tools include game customization, sign-up/sign-in tools, social sharing integration, leaderboards, analytics integration, and other sub-processor integrations such as Mailchimp. You may want to award prizes to top-ranked individuals on a leaderboard or randomly select winners. Even the simple use of a leaderboard requires users to sign up with their personal information. Thus, you are required to obtain consent from users for the personal information they provide for such events. You need to offer your own GDPR-compliant privacy policy and include the following text, mentioning Branded Mini-Games (Emoji Games) as the data processor in the Privacy Policy section:

<figure><img src="/files/5TVFfgzxucMYSrzcffTe" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
(Quick Example) *"We use Branded Mini-Games as our game marketing automation platform. By playing the game, you acknowledge that the information you provide will be transferred to Branded Mini-Games for processing in accordance with their* [*Privacy Policy*](/terms-of-use/privacy-policy)*."*
{% endhint %}

We take customer privacy and security very seriously, which is why we offer a [data processing agreement](/terms-of-use/data-processor-agreement) (DPA) for EU/EEA and Swiss customers, or non-EU/EEA and Swiss customers processing data on behalf of EU/EEA and Swiss individuals, in addition to our publicly posted Privacy Policy. You have agreed to this DPA when you signed up with our Branded Mini-Games Terms of Use. Branded Mini-Game acts as your Data Processor, and you act as the Data Controller, who publishes your branded mini-game campaign targeting your audience playing games powered by Branded Mini-Game services. Please review this DPA carefully to understand your liabilities under the GDPR.

**Note**: Branded Mini-Games provides tools and information as a resource, but we do not offer legal advice. We recommend you contact your legal counsel to determine how the GDPR affects you.

### Studio: Privacy Policy for Your Campaign

As you prepare the Privacy Policy for your campaign using the Studio, please include the following text at the bottom of your Privacy Policy:

We use Branded Mini-Games as our game marketing automation platform. By playing the game, you acknowledge that the information you provide will be transferred to Branded Mini-Games for processing in accordance with their Privacy Policy.

### Studio: Standard Form vs GDPR-Friendly Form

When collecting personal data from your audience through Branded Mini-Games for ranking, competition, or lucky draw promotional events to award prizes, you must ensure users' consent to your organization's privacy policy as a Data Controller before gathering any user information.

If your campaign targets EU/EEA individuals, please choose the GDPR-friendly form.

If your campaign targets non-EU individuals, please choose the standard form.

Branded Mini-Games provides a GDPR-friendly form to help you create your campaign easily. However, as a Data Controller, you are ultimately responsible for complying with this law. Branded Mini-Game acts as a Data Processor for your campaign. This is why a Data Processing Agreement, which you agreed to through the Terms of Use when you signed up, is in place between you and Branded Mini-Games.

So, what is the difference between the standard and GDPR-friendly forms?

#### Standard Form:

<figure><img src="/files/TN1i6Dja26MCZt5wKIJy" alt=""><figcaption></figcaption></figure>

* The Terms and Privacy Policy agreement checkbox is pre-checked.
* The agreement text reads, "**I agree to the Terms and the Privacy Policy.**"

#### GDPR-Friendly Form:

<figure><img src="/files/bpcb0vgD8jrmqAkzsSKW" alt=""><figcaption></figcaption></figure>

* The Terms and Privacy Policy agreement checkbox is **NOT** pre-checked.
* The agreement text reads, "**I confirm I am 16 years or older and have read and agreed to the Terms and the Privacy Policy.**"

### How Does Branded Mini-Games Handle My Audience's Personal Data?

Branded Mini-Games only processes personal data on behalf of you, the customer or advertiser who owns and runs the campaign. You will have access to the data, and it is your responsibility to manage and control it in accordance with your privacy policy, ensuring compliance with the GDPR.

### Where Does Branded Mini-Games Store EU/EEA Users' Personal Data?

We store personal data processed by us and our approved sub-processors on highly secure servers. We have also separated the location of the EU user database on a secured server from the non-EU database server. Branded Mini-Games utilizes Amazon's cloud-based secure server located in Ireland, and all EU/EEA personal data processed by Branded Mini-Games are stored in Ireland.


# Data Management: Retention, Analytics, and Reporting

Data Retention, Analytics, and Reporting: Managing User Data in Branded Mini-Games

### How Long is the Campaign Preserved After Its Conclusion?

Campaigns created by paying customers will be retained for one year after their end date. Following this period, the campaign and its associated data will be permanently deleted from our system.

### Where Can I View User-Related Analytics?

Branded Mini-Games provides campaign analytics, allowing you to access audience personal data via the analytics menu.

To view a campaign's analytics, follow the steps below:

1\. Click on the "Dashboard" button in the top menu bar to access the campaign dashboard.

2\. Locate the campaign for which you wish to check the analytics and click on the "Settings" button in the top right corner.

![](/files/v1ALzdMpqsphQR2kPZY6)

**Note**: You cannot view the analytics for campaigns with a "Draft" status.

3\. A control menu will appear; select the "Analytics" option to view the campaign's analytics.

![](/files/6jU4wGXqYwt9hom6g8ZN)

4\. The campaign's analytics page will be displayed.

Please note that full analytics features are only available for premium campaigns.

<figure><img src="/files/gtcTGiKEbbVBIjl5BMNv" alt=""><figcaption></figcaption></figure>

Free campaigns can only access basic data, such as page views and unique visitors, and are unable to view personal data analytics.

<figure><img src="/files/77Fy18Vhbh2HXx0VDBps" alt=""><figcaption></figcaption></figure>


# Run actual Branded Mini-Games.

### <https://demo.brandedminigames.com/>

You can explore various examples of Branded Mini Games that can be created using the game templates provided on this website.

### KFC

KFC Finland’s Christmas event

<https://demo.brandedminigames.com/upload/mockup/bmg/62_2/>

<figure><img src="/files/BjqxFh0vEVrHu18aRbob" alt=""><figcaption></figcaption></figure>

### Gifflar

Gifflar is a brand by Pågen, a Swedish bakery, known for its soft, ready-to-eat cinnamon rolls, popular across Scandinavia and beyond.

<https://demo.brandedminigames.com/upload/mockup/bmg/62_6/>

<figure><img src="/files/1Ls4oNYJOiBRyzx8psWV" alt=""><figcaption></figcaption></figure>

### Salakis

Salakis is a Finnish brand offering premium Mediterranean-style yogurts, including Turkish, Greek, and Russian varieties.

<https://demo.brandedminigames.com/upload/mockup/bmg/60_5/>

<figure><img src="/files/As7BF0FBKr5pVFHaGvRN" alt=""><figcaption></figcaption></figure>

### Esso

Esso is a global fuel and energy brand owned by ExxonMobil, known for its network of gas stations and high-quality petroleum products.

<https://demo.brandedminigames.com/upload/mockup/bmg/59_5/>

<figure><img src="/files/Lif49R18L4fB6cv6ECNy" alt=""><figcaption></figcaption></figure>

### BMW

BMW is a German luxury automaker known for performance and innovation.

<https://demo.brandedminigames.com/upload/mockup/bmg/57_1/>

<figure><img src="/files/zdw9o0aRyiUkPFl3jcQa" alt=""><figcaption></figcaption></figure>

### Kinder Joy

Kinder Joy is a chocolate treat with a surprise toy inside, made by Ferrero.

<https://b.mini-games.io/r/bmg/kinderjoy/>

<figure><img src="/files/6UcIBxVA0Fd2CvNRk9Et" alt=""><figcaption></figcaption></figure>

### CLARINS

Clarins is a French luxury skincare and cosmetics brand.

<https://demo.brandedminigames.com/upload/mockup/bmg/55_2/>

<figure><img src="/files/HgHhsxYn9q1ZYv6PF6sS" alt=""><figcaption></figcaption></figure>

### Bobbies Paris

Bobbies is a Parisian brand known for stylish handcrafted footwear and leather goods.

<https://b.mini-games.io/r/bmg/54_1/>

<figure><img src="/files/V0hnjLpYdC6NcycHDkKn" alt=""><figcaption></figcaption></figure>

### Sanofi

Sanofi is a French multinational pharmaceutical company specializing in vaccines and innovative medicines.

<https://demo.brandedminigames.com/upload/mockup/bmg/52_4/>

<figure><img src="/files/JtVFRCiggC979kJWrStZ" alt=""><figcaption></figcaption></figure>

### CLARINS

<https://demo.brandedminigames.com/upload/mockup/bmg/50_1/>

<figure><img src="/files/Sz2uZkRxzlIhJY4Ic4RD" alt=""><figcaption></figcaption></figure>

### IATA

IATA (International Air Transport Association) is a global trade association for airlines, ensuring safe, secure, and efficient air transport.

<https://b.mini-games.io/r/bmg/iata/>

<figure><img src="/files/aFPcfMXGHr6VrAFvvPJL" alt=""><figcaption></figcaption></figure>

### FoodHub

Foodhub is an online food ordering platform connecting customers with local restaurants.

<https://demo.brandedminigames.com/upload/mockup/bmg/46_2/>

<figure><img src="/files/KOgViKjyZQQ8I6sT98Qg" alt=""><figcaption></figcaption></figure>

### Dr.Oetker

Dr. Oetker is a German multinational brand known for baking products, desserts, and frozen pizzas.

<https://demo.brandedminigames.com/upload/mockup/bmg/44_1/>

<figure><img src="/files/P8cNJ3Avk5wUypZ2hZUl" alt=""><figcaption></figcaption></figure>

### Mandarina Duck

Mandarina Duck is an Italian brand known for stylish and functional luggage, bags, and accessories.

<https://b.mini-games.io/r/bmg/MandarinaDuck/>

<figure><img src="/files/IXxDeMy9OYV2fx6U8K23" alt=""><figcaption></figcaption></figure>

### Vitamin T

Vitamin T is a London-based creative recruitment agency specializing in marketing, design, and development roles for startups and mid-sized companies.

<https://b.mini-games.io/r/bmg/vitamint/>

<figure><img src="/files/NYPFVWb7PnbRJPjyJSfd" alt=""><figcaption></figcaption></figure>

### Chai Vainilla

<https://demo.brandedminigames.com/upload/mockup/bmg/41_2/>

<figure><img src="/files/asgwjAi5GKEKXwxbQrkQ" alt=""><figcaption></figcaption></figure>

### Wilhelmsen Ships Service

Wilhelmsen Ships Service (WSS) is a global maritime company providing ship management, marine products, logistics, and port services to the shipping industry.

<https://demo.brandedminigames.com/upload/mockup/bmg/55_1/>

<figure><img src="/files/1thiLvZY5iI2gbCNHn9J" alt=""><figcaption></figcaption></figure>

### CLARINS

<https://demo.brandedminigames.com/upload/mockup/bmg/39_1/>

<figure><img src="/files/pbGjb9DRZjDWDxihGCDH" alt=""><figcaption></figcaption></figure>

### Nestle - KitKat

Nestlé KitKat is a globally popular chocolate-covered wafer bar known for its “Have a Break, Have a KitKat” slogan.

<https://demo.brandedminigames.com/upload/mockup/bmg/31_2/>

<figure><img src="/files/d9fWbymFyfhvs3z2ok9b" alt=""><figcaption></figcaption></figure>

### Innocent Drinks

Innocent Drinks is a UK brand known for natural smoothies and juices, owned by Coca-Cola.

<https://demo.brandedminigames.com/upload/mockup/bmg/30_1/>

<figure><img src="/files/V2OCfvTOM8myEGWunsY5" alt=""><figcaption></figcaption></figure>

### Namibia Breweries

Horizon is a non-alcoholic beer brand by Namibia Breweries, offering flavors like Lemon, Apple, and Berries.

<https://demo.brandedminigames.com/upload/mockup/bmg/25_1/>

<figure><img src="/files/iTkr9C6IsQxWpQslduEg" alt=""><figcaption></figcaption></figure>

### VPROVE

VPROVE is a South Korean derma-cosmetic brand offering tailored skincare solutions.

<https://b.mini-games.io/r/bmg/20_1/>

<figure><img src="/files/V9Emk3Z3CzhG9zv2eewu" alt=""><figcaption></figcaption></figure>

### Sinutab

Sinutab is a medication brand used to relieve sinus congestion, headaches, and cold symptoms.

<https://b.mini-games.io/r/bmg/sinutab/>

<figure><img src="/files/rLOXuaKZ676HV6AvR9lL" alt=""><figcaption></figcaption></figure>

### KFC

<figure><img src="/files/ijx1ns08NaQfUAQPEYXd" alt=""><figcaption></figcaption></figure>

### Lieferando.de

Lieferando.de is a German online food delivery platform connecting customers with local restaurants.

<https://b.mini-games.io/r/bmg/lieferando/>

<figure><img src="/files/ZlTyE4mfODubYCRCCxJB" alt=""><figcaption></figcaption></figure>

### FLUKE

Fluke is an American brand specializing in electronic test tools and measurement instruments for industrial and commercial use.

<https://b.mini-games.io/r/bmg/fluke/>

<figure><img src="/files/g8m0IDDcz8u1OGMTfxqo" alt=""><figcaption></figcaption></figure>

### Krispy Kreme

Krispy Kreme is an American doughnut and coffee chain known for its signature Original Glazed doughnuts.

<https://b.mini-games.io/r/bmg/KrispyKremeDoughnuts/>

<figure><img src="/files/pikTbVAwlO0IRumMwG4K" alt=""><figcaption></figcaption></figure>

### Unicorn

Playable Ads conducted with Japan's Adways Inc.

<https://demo.brandedminigames.com/upload/mockup/bmg/25_2/>

<figure><img src="/files/t3u2418se5PLe30iO2ex" alt="" width="375"><figcaption></figcaption></figure>

### Pink Lady

Pink Lady is a premium variety of apple known for its sweet-tart flavor and pinkish-red skin.

<https://b.mini-games.io/r/bmg/211_1/>

<figure><img src="/files/4gBuV53IAGubFv7BcVL5" alt=""><figcaption></figcaption></figure>

### Mirae Asset Life Insurance

Mirae Asset Life Insurance is a South Korean insurance company, part of the Mirae Asset Financial Group, offering a variety of life insurance products and services.

<https://sbmg.net/demo/mai/bricksntargets>

<figure><img src="/files/iMcGkOoVGPzKvrELbzQm" alt=""><figcaption></figcaption></figure>

### Mirae Asset Life Insurance

<https://b.mini-games.io/r/bmg/305_4/index.html?winCd=4>

<figure><img src="/files/hcAr5angPxYYBVAyffTk" alt=""><figcaption></figcaption></figure>

### Mirae Asset Life Insurance

<figure><img src="/files/xKDRpACazmYK5BphtXvR" alt=""><figcaption></figcaption></figure>

<https://demo.brandedminigames.com/upload/mockup/bmg/62_7/>

### Kia Motors - K5

Kia Motors’ K5 is a mid-size sedan known for its stylish design, advanced technology features, and efficient performance.

<https://demo.brandedminigames.com/upload/mockup/bmg/211_8/>

<figure><img src="/files/7Dyqd7sYpB2ydvYCUphY" alt=""><figcaption></figcaption></figure>

### Kia Motors - Mohave

Kia Motors’ Mohave is a full-size SUV known for its rugged design, off-road capability, and spacious interior.

<http://sbmg.net/demo/kia/mohave>

<figure><img src="/files/cyPh4sgXrS2NB8uGxY7s" alt=""><figcaption></figcaption></figure>

### Puppy Block

The Shilla Duty Free - Play & Redeem

<http://sbmg.net/demo/shilla/puppyblock>

<figure><img src="/files/DbVP0YXnXRrek3M0QkQl" alt=""><figcaption></figcaption></figure>

### Puppy Jump

The Shilla Duty Free - Play & Redeem

<http://sbmg.net/demo/shilla/puppyjump>

<figure><img src="/files/7mqhDBnqvQqIwmfRvSzo" alt=""><figcaption></figcaption></figure>

### Puppy Racing

The Shilla Duty Free - Play & Redeem

<http://sbmg.net/demo/shilla/puppyracing>

<figure><img src="/files/xgdWhuWry6yrURkFte4S" alt=""><figcaption></figcaption></figure>