What Types of Campaign Analytics Do You Support and How Can I Access Them?

There are two kinds of analytics for a campaign:

1. Studio Analytics:

This is the internal analytics page of a campaign. If you click "Management" on the top menu, you will see the following menu items.

The analytics page includes the following data:

1.1. Dashboard: Displays general analytics data of the campaign.

1.2. Traffic:

  • Pageviews/Transactions: This page shows the number of pageviews and transactions that occurred during the selected period.

  • Game Playing: This page displays the number of gameplays that took place during the selected period.

  • Call To Action: This page reveals the number of CTAs that occurred during the selected period.

  • Share: This page indicates the number of times the content was shared during the selected period.

1.3. Users:

  • Sign Up: This page displays the number of users who registered for this campaign.

  • User Detail: This page shows detailed user information for this campaign. You can download data for users who played the game during this campaign.

1.4. Device:

  • Platform: This page displays the types of user platforms.

  • Browser Type: This page reveals the types of users' web browsers.

2. Third-Party Analytics:

You can enable third-party analytics for your campaign and then view the analytics data on the respective third-party analytics pages.

To enable third-party analytics, follow these steps:

2.1. Go to the Game Settings page of your campaign, and select "Integration Settings" from the left menu.

2.2. On the "Integration Settings" page, toggle the control corresponding to the desired third-party analytics provider to ON.

2.3. Enter the required "Tracking ID," "Token," or "App ID" obtained from the third-party analytics tool.


The analytics data you receive may vary depending on the third-party analytics provider.

For example, at the time of creating this guide:

  • Google Analytics can track:

    • Landing page, Leaderboard, CTA

    • Unique users, Active users

    • Location, Browser, and Features provided by Google Analytics

  • Mixpanel Analytics can track:

    • Landing page, Leaderboard, CTA

    • Clients can use Mixpanel to create and track events such as click events in their campaign

  • Facebook Analytics for Apps can track:

    • Unique users, Active users

2.4. If the campaign has been published, after updating, please select the "Save Changes" button on the top right to apply your changes to the campaign.

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